• Create performance-driven storyboards for social media ads • Define the full visual flow of each ad — talking head, B-roll, actions • Specify exactly what the actor is doing and showing in every moment • Provide clear direction to editors on what to do (include stock footage, generate with AI, etc) • Develop strong hooks, angles, and structures based on what’s currently working • Think in scroll-stopping moments, pattern interrupts, and retention drivers • Iterate concepts based on performance data and feedback • Stay on top of trends, formats, and winning ad patterns • Collaborate closely with marketing, editors, and copywriters to improve results • Edit ads when needed to execute or refine your concepts

• Editing short-form ad videos (15–60 sec) for paid campaigns on Meta and Instagram — 2–3 videos per day • Editing Reels and Shorts for organic growth: subtitles, storytelling elements, dynamic pacing • Adapting UGC content and influencer videos to platform-specific formats • Filming yourself based on scripts (some tasks require appearing on camera) • Editing student testimonial videos for YouTube (3–7 min) • Updating existing videos (dates, texts, CTAs) for new launches • Using AI tools to speed up video production: auto-subtitles, AI-generated b-roll, upscaling, noise reduction • Building and maintaining templates in CapCut / DaVinci Resolve / Adobe Premiere Pro for scalable production • Experimenting with AI video tools (Runway, Pika, HeyGen) for testing creatives • Suggesting and implementing workflows to reduce manual repetitive work • Automating updates in ad creatives (texts, dates, CTAs) without re-editing videos from scratch • Working with tools like ElevenLabs for voice-related tasks

Title: Freelance Health/Wellness Editor (Contract) Location: Remote Type: Freelance Workplace: remote Category: Branded Content Job Description: Bustle Digital Group (BDG) is seeking a talented Health/Wellness Editor with experience in the pharma, wellness and health space to join our team. In this freelance role, you’ll collaborate closely with our branded editors to execute world-class pharmaceutical and wellness campaigns that resonate with BDG’s audience.This role requires experience in editorial and branded storytelling, with a strong focus on executing post-sale campaigns — developing article angles, managing freelance writers, and editing content to meet both client objectives and BDG’s editorial standards. About the Role The Health/Wellness Editor owns branded content execution in post-sale, translating campaign strategy into compelling editorial content that aligns with both advertiser goals and BDG’s editorial standards. You will be responsible for coming up with angles for articles for each campaign, assigning work to a trusted roster of freelance writers, and editing all content to ensure it meets BDG’s voice, quality bar, and performance objectives. You will also collaborate with content strategists to ensure each campaign is properly aligned with both brand and client expectations from kickoff through final delivery. This role requires someone who is equally comfortable developing concepts, managing multiple assignments at once, and rolling up their sleeves to write and refine copy across formats. Responsibilities - Own post-sale execution of branded and editorial articles for our pharmaceutical campaigns from assigning through final delivery with minimal oversight - Pitch and develop headlines and story concepts aligned with client objectives and BDG editorial brands - Assign articles to a curated roster of health and wellness freelance writers - Edit and refine articles and any other related copy to ensure clarity, tone, accuracy, and brand alignment - Collaborate with branded editors to ensure campaigns deliver on client goals and BDG standards - Input, manage, and update content within CMS systems as needed - Must be able to flex across a wide range of health topics, confidently editing content spanning areas such as migraines, injectables, breast cancer, and beyond Requirements - 5–7 years of experience in editorial, content strategy, and/or branded content at a publisher, agency, or brand - Proven ability to conceptualize, pitch, write, assign, and edit content across digital and social platforms - Strong editorial judgment with experience managing freelance contributors - Portfolio of published branded or editorial work required - Deep familiarity with wellness, health, pharma, and/or personal care categories - Experience working in fast-paced, deadline-driven environments with multiple concurrent campaigns - Strong collaboration and communication skills - Proficiency with CMS tools and digital publishing workflows - Familiar with MLR/ALR review process within pharmaceutical content is a plus - Enthusiasm for BDG’s audience-first, culturally driven approach to branded content $80 - $80 an hour This is a remote, freelance role on a project-by-project basis We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Manage the full video production pipeline from raw recordings to final published content, ensuring structured and high-quality outputs. • Review transcripts, identify key insights, and build production-ready scripts with clear structure, timestamps, and content flow. • Edit videos with a focus on pacing, clarity, and retention, including strong openings, clean transitions, and on-screen text. • Create and finalize content packaging elements such as titles, thumbnails, and descriptions aligned with performance goals. • Publish and schedule content across platforms like YouTube and Instagram, ensuring consistency and readiness for launch. • Track performance metrics such as views, click-through rates, and retention, and apply insights to continuously improve future content.