BDG Media, Inc.

Title: Freelance Health/Wellness Editor (Contract) Location: Remote Type: Freelance Workplace: remote Category: Branded Content Job Description: Bustle Digital Group (BDG) is seeking a talented Health/Wellness Editor with experience in the pharma, wellness and health space to join our team. In this freelance role, you’ll collaborate closely with our branded editors to execute world-class pharmaceutical and wellness campaigns that resonate with BDG’s audience.This role requires experience in editorial and branded storytelling, with a strong focus on executing post-sale campaigns — developing article angles, managing freelance writers, and editing content to meet both client objectives and BDG’s editorial standards. About the Role The Health/Wellness Editor owns branded content execution in post-sale, translating campaign strategy into compelling editorial content that aligns with both advertiser goals and BDG’s editorial standards. You will be responsible for coming up with angles for articles for each campaign, assigning work to a trusted roster of freelance writers, and editing all content to ensure it meets BDG’s voice, quality bar, and performance objectives. You will also collaborate with content strategists to ensure each campaign is properly aligned with both brand and client expectations from kickoff through final delivery. This role requires someone who is equally comfortable developing concepts, managing multiple assignments at once, and rolling up their sleeves to write and refine copy across formats. Responsibilities - Own post-sale execution of branded and editorial articles for our pharmaceutical campaigns from assigning through final delivery with minimal oversight - Pitch and develop headlines and story concepts aligned with client objectives and BDG editorial brands - Assign articles to a curated roster of health and wellness freelance writers - Edit and refine articles and any other related copy to ensure clarity, tone, accuracy, and brand alignment - Collaborate with branded editors to ensure campaigns deliver on client goals and BDG standards - Input, manage, and update content within CMS systems as needed - Must be able to flex across a wide range of health topics, confidently editing content spanning areas such as migraines, injectables, breast cancer, and beyond Requirements - 5–7 years of experience in editorial, content strategy, and/or branded content at a publisher, agency, or brand - Proven ability to conceptualize, pitch, write, assign, and edit content across digital and social platforms - Strong editorial judgment with experience managing freelance contributors - Portfolio of published branded or editorial work required - Deep familiarity with wellness, health, pharma, and/or personal care categories - Experience working in fast-paced, deadline-driven environments with multiple concurrent campaigns - Strong collaboration and communication skills - Proficiency with CMS tools and digital publishing workflows - Familiar with MLR/ALR review process within pharmaceutical content is a plus - Enthusiasm for BDG’s audience-first, culturally driven approach to branded content $80 - $80 an hour This is a remote, freelance role on a project-by-project basis We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Create and manage social media content across platforms, pitch engaging social-first stories, provide performance metrics, and collaborate with creative teams to enhance audience engagement and project visibility.

• Oversee innovative ideas and category-specific approaches across a wide range of categories, identifying and designing the approach where needed • Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales teams to create strategic marketing proposals • Ensure all ideas are packaged appropriately from a proposal and planning perspective, aligning with the needs of our brand partners • Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation • Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule

• Responsible for identifying the best affiliate products to feature in articles, the best way to market these products, and for adding affiliate product links and images to content • Use analytics tools (like Google Analytics) to identify existing content in which to add affiliate product links; coordinate with relevant editors and writers as needed to add links and images to content • Use analytics to monitor commerce articles’ performance and inform our strategy on article topics to cover and products to feature, based on what’s most likely to succeed • Research products to feature in BDG articles by studying popular products and new product trends, analyzing the BDG audience’s interests, and successful previous product sales generated by BDG articlesBuild, refine, and maintain analytical tools and dashboards (primarily in Excel/Google Sheets) to evaluate product sales trends and article performance • Develop new, and continue to build out existing, analytical tools (using programs like Excel, Google Analytics, etc.) to analyze performance of product-related articles and product sales • Assist in testing optimal affiliate strategies: researching third party commerce platforms and services to test, A/B testing BDG’s affiliate articles to optimize our user interface, etc. • Help develop and run marketing campaigns across major social media platforms to promote commerce editorial content • Manage the workflow of part-time employees who add product links into content and assist in performance analysis • Assist in other projects including analyzing and researching marketing and e-commerce trends to develop new strategies and optimize existing strategies to promote revenue growth