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WorkForge

Learning and Development Solutions from Hire to Retire

Marketing Intern

Location

United States

Posted

78 days ago

Salary

0

Seniority

Entry Level

No structured requirement data.

Job Description

Marketing Intern

WorkForge

Role Description The Marketing Intern will play a hands-on role in executing marketing campaigns that drive lead generation, client engagement, and brand awareness. This internship provides real-world experience in B2B SaaS marketing, with a focus on paid digital advertising, content creation, and the use of AI-powered tools to optimize performance. Key Responsibilities - Digital Advertising & Lead Generation - Plan, launch, and optimize paid advertising campaigns to drive qualified B2B leads. - Support development and execution of Google Ads campaigns (YouTube, Search and Display) for lead generation. - Conduct keyword research, audience targeting, and A/B testing to improve campaign performance. - Monitor and report on campaign metrics including CTR, CPL, conversion rates, and ROI. - Client Marketing & Engagement - Support client communication initiatives including newsletters, product updates, and marketing collateral generation. - Assist Client Success in developing strategies to increase client adoption and retention. - Collaborate with Client Success, Implementation, and Product teams to align messaging and outreach efforts. - Analytics & Reporting - Track and analyze marketing performance data to identify trends and optimization opportunities. - Build reports and/or dashboards to communicate campaign results and insights. - Use data to inform recommendations for improving campaign effectiveness. Qualifications - Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field. - Strong interest in digital marketing, paid media, and B2B lead generation. - Basic understanding of LinkedIn Ads and/or Google Ads (coursework or certifications a plus). - Familiarity with AI tools (e.g., ChatGPT or similar) and curiosity about their application in marketing. - Familiarity with online design tools like Canva. - Strong communication skills. - Detail-oriented, analytical, and eager to learn in a fast-paced environment. - Willingness to make a big impact on a small team with large ambitions. Benefits - Hands-on experience managing real paid advertising budgets and campaigns. - Opportunity to create and contribute to high-impact projects with measurable business outcomes. - Exposure to B2B SaaS marketing strategy and client lifecycle marketing. - Practical experience using AI tools in a professional marketing environment. - Mentorship and collaboration with experienced marketing, product, sales, implementation, and client success professionals.

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