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Brightline logo
Brightline

The future of family mental health — care for kids, teens, & families available nationwide ✨

Senior Marketing Technology – Analytics Manager

Data AnalystData AnalystOtherRemoteSeniorTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

113 days ago

Salary

$140K - $180K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglishSQLTableau

Job Description

Senior Marketing Technology – Analytics Manager

Brightline

• Responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts. • Drive insights and understanding across the marketing team to improve performance and optimize marketing resource allocation. • Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements. • Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking. • Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment. • Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau. • Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems. • Define and lead the requirements for creating a marketing database in Snowflake. • Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights. • Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA).

Job Requirements

  • Bachelor’s or Master’s degree in Marketing, a STEM field, or an MBA.
  • 6+ years of experience in marketing analytics or a closely related field.
  • Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support.
  • Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service.
  • Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments.
  • Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA.
  • Strong web analytics experience, including with tag management and CDPs.
  • Solid understanding of A/B testing and experimentation for websites.
  • Experience with SQL and working with data engineers and developers.
  • Proficiency with BI tools such as Tableau, Looker, or Power BI.

Benefits

  • Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
  • 12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
  • Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
  • Stock Options

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