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Senior Marketing Technology – Analytics Manager
Location
United States
Posted
113 days ago
Salary
$140K - $180K / year
Seniority
Senior
Job Description
Senior Marketing Technology – Analytics Manager
Brightline
• Responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts. • Drive insights and understanding across the marketing team to improve performance and optimize marketing resource allocation. • Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements. • Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking. • Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment. • Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau. • Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems. • Define and lead the requirements for creating a marketing database in Snowflake. • Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights. • Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA).
Job Requirements
- Bachelor’s or Master’s degree in Marketing, a STEM field, or an MBA.
- 6+ years of experience in marketing analytics or a closely related field.
- Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support.
- Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service.
- Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments.
- Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA.
- Strong web analytics experience, including with tag management and CDPs.
- Solid understanding of A/B testing and experimentation for websites.
- Experience with SQL and working with data engineers and developers.
- Proficiency with BI tools such as Tableau, Looker, or Power BI.
Benefits
- Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
- 12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
- Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
- Stock Options
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