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Vericast logo
Vericast

Reimagining marketing solutions one business-to-human connection at a time.

Director of Programmatic Media

DirectorDirectorOtherRemoteLeadTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

122 days ago

Salary

$150K - $180K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director of Programmatic Media

Vericast

• Establish and scale Vericast's direct programmatic advertising capabilities • Lead the evaluation, selection, and implementation of DSP partnerships • Design and document programmatic best practices, SOPs, and governance frameworks • Build attribution modeling capabilities and scalable processes • Serve as internal subject matter expert on programmatic advertising trends

Job Requirements

  • Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required)
  • 8+ years of hands-on programmatic advertising experience
  • 5+ years working with financial services clients
  • Proven track record of building or scaling programmatic capabilities
  • Deep expertise with multiple DSPs
  • Experience managing large media budgets ($10M+ annually)
  • Hands-on experience with programmatic display, native, CTV/OTT, and video
  • Expertise in audience segmentation, data onboarding, identity resolution, and attribution modeling

Benefits

  • Annual bonus incentive program

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