• Build and grow senior-level relationships with end users, specifiers, and consultants, with a strong focus on large developers and complex projects in the Stockholm region. • Drive specification and early project influence by positioning Signify’s differentiated value propositions (Connectivity, Sustainability and Wellbeing) with end users and consultants. • Own and expand strategically important key accounts, with the ambition to make Signify the preferred partner for smart lighting. • Work closely with internal stakeholders (sales teams, management, and specialists) to shape business cases, evaluate opportunities, and decide where Signify should invest to win.

• Drive business development strategy and sales efforts for HID's line of RTLS solutions and products • Grow a pipeline of new business while developing new opportunities in current accounts • Develop strategic relationships with customers and prospects, understanding their specific pain points • Collaborate with leadership on developing strategic plans to grow new accounts and use cases • Accurately forecast sales pipeline and close business against defined quota • Support marketing efforts and speaking engagements at trade shows and industry events

• Develop and execute targeted outbound strategies across defined enterprise accounts. • Conduct in-depth account research to create personalized, insight-driven outreach. • Generate and qualify high-value pipeline aligned with the ideal customer profile. • Engage and build relationships with senior stakeholders, from director level through the C-suite. • Collaborate with Account Executives to develop account plans and meeting strategies. • Execute multi-channel outreach campaigns using phone, email, LinkedIn, and events and campaigns to drive engagement. • Align with marketing on campaigns, content, and events. • Maintain and ensure accurate CRM data and pipeline visibility within Salesforce. • Represent the company at industry events, webinars, and customer engagements.

• Execute high-volume, multi-channel outbound prospecting (phone, email, LinkedIn, and video) to identify and engage decision-makers within target accounts. • Manage a robust pipeline across 150–200+ active accounts, maintaining accurate records and activity logs in Salesforce or equivalent CRM. • Qualify inbound and outbound leads using established frameworks (MEDDPICC, BANT, or SPICED) to determine fit and readiness. • Schedule and hand off qualified discovery meetings to Account Executives, ensuring a smooth and informed transition. • Develop and refine personalized messaging strategies tailored to specific personas, verticals, and account tiers. • Collaborate with Marketing and Sales leadership to align outreach with campaigns, content, and go-to-market initiatives. • Contribute to the mentorship and development of junior BDRs, sharing best practices on outreach, objection handling, and discovery. • Consistently meet or exceed monthly and quarterly KPIs including outbound touchpoints, meetings booked, and pipeline generated. • Stay current on industry trends, competitive landscape, and BombBomb product updates to deliver informed, relevant conversations. • Provide feedback to leadership on messaging effectiveness, prospect objections, and market signals.