• Review creative performance daily and turn insights into new ad ideas • Own end-to-end the Paid Social Media creative execution. • Write and edit ad briefs: hooks, headlines, scripts, and copy • Continuously research and develop new angles, hooks, and messaging based on audience insights • Collaborate with video editors and designers to produce your vision, fast • Benchmark competitors and spot emerging creative trends • Organize and maintain a creative testing roadmap • Embrace AI tools to speed up research and ideation

• Create 4–5 detailed creative briefs per day, outlining ad concepts, key messages, and formats for our editing team, following established internal processes. • Collaborate closely with editors to refine and perfect creative deliverables, ensuring each asset aligns with brand strategy and performance goals. • Leverage existing processes to develop briefs for data-driven iterations of winning ad creatives, driving continuous creative testing and optimization. • Serve as a main creative liaison to clients, ensuring clarity, alignment, and progress across all initiatives. • Communicate regularly with clients to share updates, secure creative approvals, and maintain transparent collaboration. • Deliver clear and proactive communication to internal team members to ensure tasks are completed on time and to standard. • Partner with Media Buyers, Growth Managers, and the Growth Director to lead internal strategy meetings, ideating new growth initiatives and performance improvements. • Collaborate with team members across Brand Management, Lifecycle, Influencer/Social, and Amazon departments to support integrated growth strategies. • Extend collaboration beyond creative strategy to coordinate full-funnel growth strategies with the broader team — ensuring alignment between media, creative, lifecycle, and conversion efforts. • Lead and manage ongoing video production initiatives, including building scalable processes, creating detailed shot lists, organizing shoot schedules, and coordinating with the Videographer or Production Director to execute. • Contribute to the development of creative and growth strategies that connect storytelling to performance outcomes. • Use performance data to guide creative iteration and campaign decision-making.

• Develop strategic narratives, experience design, and technical storytelling to shape brand messaging. • Research, conceptualize, and execute creative ideas that align with client and industry visions. • Translate audience insights into actionable strategies, marketing initiatives, and engagement tactics. • Conduct industry and competitor research to identify trends, opportunities, and challenges. • Collaborate with teams to create compelling narratives, immersive experiences, and data-driven strategies.

• Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies. • Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint. • Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics. • Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps. • Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization. • Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success. • Collaborate with channel owners on cross-channel creative testing. • Translate performance data and insights into clear, actionable recommendations for creative optimization. • Ensure learnings are documented and shared to inform future work and strategic decisions.