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Cloud Solutions that Simplify Operations for Health Plans and Gov't Health Agencies https://www.softheon.com/connector/
Social Media Manager
Location
United States
Posted
52 days ago
Salary
$76K - $90K / year
Seniority
Senior
Job Description
Social Media Manager
Softheon
• Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals. • Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms. • Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions. • Create, edit, and publish engaging content, including copy, visuals, and short-form video. • Ensure consistency in brand voice, messaging, and positioning across all social channels. • Monitor, engage, and respond to followers to build community and strengthen brand trust. • Lead social media coverage for events, including live posting, recaps, and amplification. • Conduct social media market research and competitor analysis to identify trends, opportunities, and best practices. • Stay informed on industry news, trends, and platform updates, applying insights to content and strategy.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent experience.
- 3–5 years of experience managing social media accounts (LinkedIn, Facebook, X; YouTube, Reddit, and Instagram a plus).
- Proven success growing engagement, reach, and brand awareness through both organic and paid strategies.
- Background in B2B, preferably Insurtech, SaaS, or health insurance.
- Experience leveraging AI tools to enhance content creation and efficiency.
- Must complete the following certifications within 90 days of being hired if not already certified: HubSpot Social Media Marketing Certification Course: Get Certified in Social Media Strategy, HubSpot Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level.
- Proficiency in social media tools and platforms, with a strong understanding of best practices, algorithms, and emerging trends.
- Experience using social media management and analytics tools.
- Ability to translate data into actionable insights and strategic recommendations.
Benefits
- For this position we offer a base pay of $76,000-$90,000 plus equity (when applicable), variable/incentive compensation, and benefits.
- Work from your home company with a one-time home office stipend
- Comprehensive benefits package that includes health, vision and dental coverage for you, your spouse and dependents
- Additional benefits, including a monthly wellness stipend and internet stipend, 401K w/ a match; immediately vested, employee assistance program, disability/life insurance, and parental leave
- 15 days to discretionary PTO based on YOS
- 9 additional paid holidays
- Referral bonuses, discretionary bonus program, spot bonuses and professional development opportunities
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