Role Description Minty is seeking a Senior Media Manager to lead the strategy, execution, and optimization of programmatic media across on-property and off-property channels. This role is AI-native, requiring a leader who treats AI and AI agents as core collaborators to accelerate media planning, automate trafficking workflows, and continuously optimize performance at scale. Reporting to the CMO and working cross-functionally with product, marketing, and sales, this role will define how Minty activates media to drive growth for both shopper and ecommerce brand audiences. You will own media strategy, client-facing proposals, and hands-on execution—ensuring campaigns are launched, optimized, and scaled with precision. This is a high-impact role responsible for translating Minty’s Proactive Commerce platform into high-performing media programs that drive measurable outcomes, revenue growth, and long-term brand partnerships. Qualifications - Bachelor’s degree in Marketing, Advertising, Business, or related field - 5–8 years of experience in media planning, programmatic advertising, or ad operations - Hands-on experience with DSPs, ad servers, and programmatic platforms - Proven experience managing end-to-end campaign execution, including trafficking and QA - Experience developing and presenting client-facing media strategies and proposals - Familiarity with ecommerce, affiliate marketing, or performance-driven media models - Strong analytical skills with the ability to translate data into actionable insights - Experience with AI-powered tools and automation platforms in media workflows Requirements - Develop and lead programmatic media strategies across on-property and off-property channels, aligning with both shopper and ecommerce brand objectives. - Build and present media plans, proposals, and performance narratives to internal stakeholders and external partners, clearly articulating strategy, value, and expected outcomes. - Own end-to-end campaign execution including platform setup, trafficking, QA, launch, and ongoing management across DSPs and ad platforms. - Manage the implementation and trafficking of creative assets, ensuring accuracy, timeliness, and alignment with campaign goals. - Leverage AI and AI agents to automate campaign setup, optimize bidding strategies, generate insights, and improve performance in real time. - Collaborate with product, product marketing, sales, and analytics teams to align media strategies with broader go-to-market initiatives. - Monitor, analyze, and report on campaign performance, continuously optimizing toward KPIs including ROI, conversion, engagement, and revenue impact. - Design and execute rapid testing frameworks to identify new channels, formats, and strategies that drive incremental growth. - Build scalable workflows and systems for media execution, leveraging AI to reduce manual effort and increase throughput. Benefits - Great benefits - medical, dental, vision and more - Flexible vacation designed to enable you to be your best - 401K plan with company match - Apple products provided to set up your home office - Peer-to-peer micro bonus environment powered by Bonusly - Performance appraisal & recognition system powered by 15Five - Home internet reimbursement

• Lead, motivate, and drive the success of a winning team • Keep the energy high and the positivity rolling • Back up fan engagement on platforms like Facebook, X, Reddit, Instagram, and more • Provide social listening reports to upper management • Adapt quickly to important changes to help lead the team to victory • Coach teammates during necessary plays to ensure quality assurance metrics are met • Review company-related social media metrics and insights across 900+ social channels • Follow up with Fans that provided negative survey feedback from their social media experience • Communicate quickly and efficiently with company buyers when Fans want to see product improvements • Provide clear Social Alerts to keep teammates prepared for recent changes • Be flexible for various shifts and mandatory extra time as needed • Use authentic writing skills to craft emotional connections with Fans • Implement continuous improvement strategies based on data analysis • Hold the team accountable for performance, quality of work, and growth • Use data analysis to map out the best course of action • Scout, hire, and train top talent as part of team development • Evaluate performance and offer constructive feedback to team members

• Manage social media accounts for multiple clients (organic posts of all types). • Create and manage social media paid campaigns; experience in e-commerce campaigns is a plus. • Implement conversion tracking for social media platforms “Meta Pixel” is a plus. • Create, plan, and maintain monthly content calendars for social media channels. • Design visual content using Canva or similar tools. • Optimize social media content to support SEO and improve reach/engagement. • Coordinate with clients and internal teams to ensure content aligns with strategy and branding. • Stay up-to-date with social media trends and best practices. • Monthly reporting of social media performance (KPIs) for all accounts.

Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Requirements - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz - ***This role will require occasion campaign monitoring after hours or on weekends, as needed. Outcomes - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns. - Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.