Aella Creative Force

Role Description We are looking for a Paid Media Specialist to own paid acquisition across Meta and Google for our client portfolio, end-to-end. Responsibilities include: - Build and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads: Search, Display, Performance Max, and Shopping - Develop high-converting acquisition funnels for leads and sales across multiple client accounts - Brief and collaborate with our creative team on ad visuals and copy that drive conversions - Build and manage audience targeting: custom audiences, lookalike audiences, interest targeting, and retargeting - Scale what works fast. Cut what does not. Campaign Optimisation and Performance: - Monitor ad budgets daily: pacing, bids, spend efficiency, and return at every level - Set up and maintain conversion tracking via Meta Pixel, Google Tag Manager, and GA4 - Run structured A/B and multivariate tests across creatives, audiences, copy, and landing pages - Track ROAS, CPL, CPA, CTR, and conversion rates across all accounts and act on the data, not just report it Reporting and Growth: - Deliver clear performance reports that translate numbers into strategy, not just dashboards - Identify trends, opportunities, and weaknesses and bring proactive recommendations to the team - Stay current on Meta and Google updates, new ad formats, and algorithm changes - Build retargeting sequences, upsell funnels, and automation once performance is validated Qualifications - Hands-on experience with Meta Ads Manager and Google Ads, with measurable results - Strong command of campaign structure: ad sets, bidding strategies, audience segmentation, pixel setup, and conversion tracking - Experience managing multiple client accounts simultaneously, ideally in an agency environment - Analytical mindset: ability to read data and know the next steps - Creative instinct: understanding of what makes a great ad - Proficiency with GA4, Meta Ads Manager, and Google Ads reporting tools - Strong written English for reports, client updates, and internal briefs Requirements - Meta Blueprint or Google Ads certifications (nice to have) - Experience with TikTok Ads or LinkedIn Ads (nice to have) - Familiarity with Looker Studio or similar attribution platforms (nice to have) - Experience with landing page optimisation and conversion rate improvement (nice to have) - Background in e-commerce, SaaS, B2B, or lifestyle brand advertising (nice to have) Benefits - Real ownership over real budgets, with direct impact on client growth - Direct access to the founders - Training and clear opportunities for growth - Competitive salary plus performance bonus - Remote-first, 5 days a week - Birthday leave, because we celebrate our people - A formal degree is not required; results and portfolio speak louder than credentials Attach your CV and 2 to 3 examples of campaigns you have managed. Show us the numbers: ROAS, CPL, CPA, or whatever the win was. That is what matters. Company Description Aella Creative Force is a branding and digital agency based in Westport, Ireland. We help ambitious brands grow through strategy, creative design, performance marketing, and smart automation. From brand identity to paid ads, from websites to AI-driven systems, we're the creative force behind brands that stand out, convert, and scale. When you work with Aella, you're not hiring an agency. You're gaining a partner obsessed with your growth.

Role Description We’re looking for a Social Media & Content Creator based in County Mayo who will go directly to clients, capture authentic on-location content, and transform it into scroll-stopping reels, posts, and campaigns across Instagram, Facebook, and TikTok. This isn’t a ‘sit at home and schedule posts’ role. You’ll be on the road, behind the camera, and in the edit. You understand how organic content connects to paid media. You know what makes a reel go viral, and you know how to do it again. Tasks - Content Creation - Plan and execute on-location content shoots at client premises across County Mayo, photo, video, and short-form content. - Produce high-quality Instagram Reels, Stories, carousels, Facebook posts, and TikTok videos tailored to each client’s brand and audience. - Edit and post-produce all content to a professional standard using CapCut, Adobe Premiere Pro, or equivalent tools. - Write captions, hooks, and calls to action that are on-brand, platform-native, and built to drive action. - Develop and manage monthly content calendars for multiple client accounts across Instagram, Facebook, and TikTok. - Social Media Management & Growth - Manage and grow client social accounts with clear intent, not just posting, but building an audience. - Monitor performance metrics: reach, engagement rate, follower growth, saves, and shares, and use that data to shape the next month’s content. - Stay ahead of platform algorithm changes, trending formats, and what’s working on Instagram and TikTok right now. - Collaborate with Aella’s paid media team; you understand how organic content feeds paid campaigns and you create content that works for both. - Deliver monthly performance updates for each client account: clear, honest, and forward-looking. Qualifications - A portfolio of content you’ve created that performed, real accounts, real metrics you can share with us. - Confident in short-form video: shooting, editing, and storytelling for Instagram Reels and TikTok. - Strong working knowledge of Instagram and Facebook, how the algorithms work, what drives reach, and how to grow an account with intention. - Comfortable capturing great content independently on location, phone or camera, no direction needed. - Visiting clients regularly across County Mayo. - Strong written English, for captions, briefs, and client communication. - Based in or around County Mayo, Ireland. - Experience managing social media professionally for businesses or brands. - Familiarity with Meta Business Suite or scheduling tools such as Later, Buffer, or Metricool. - Basic graphic design in Canva or Adobe. - Understanding of how organic content supports paid social campaigns. - Using AI on a daily basis. Benefits - A team that trusts your creative instincts and gives you space to make great work. - Flexibility in how you structure your week, with clear briefs and a solid strategy behind every account. - Outcome and value first role. - Real ownership - you manage clients and directly drive client growth. - A creative freelance role with real variety, no two weeks are the same. - Build a strong portfolio working with exciting local and national brands. - Working directly with the founders. - Remote first. - Birthday Leave. - 5 days a week.