Title: Global Media Coordinator Location: Remote Job Description: Who We Are Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. Please Note: We are targeting individuals that live in Brazil, Colombia, and Mexico for this role. We are not currently accepting candidates from the United States. We’re looking for a highly detail-oriented and organized Media Coordinator to support our agency team. This role will be instrumental in the flawless execution of high-stakes campaigns by owning UPC mapping, URL creation + QA, and creative trafficking processes across top-tier multi-location partnerships. You’ll work closely with cross-functional partners to ensure all campaign assets are accurate, timely, and optimized for performance. What You’ll Do Campaign Execution & Support - Own UPC mapping workflows using Excel and internal mapping tools; ensure product-level accuracy for onsite and offsite campaigns. - Manage URL generation and QA, ensuring tracking and parameters are correct and functioning. - Traffick and organize all creative assets; ensure proper naming, version control, and delivery that matches the creative rotation in the creative trackers. - QA campaign components prior to launch to ensure accuracy and compliance with media specs. - Maintain campaign asset trackers and documentation for internal visibility and version control in Monday.com. Cross-Functional Coordination - Work closely with CX and Media teams to align on campaign deliverables and timing. - Communicate clearly and proactively to flag gaps, confirm asset requirements, and meet deadlines. - Maintain a high bar for accuracy across campaigns with a focus on scalability and repeatable systems. What You Bring - Strong proficiency in Excel (e.g. pivot tables, VLOOKUPs, data validation) and Project Management platforms (Monday.com, Jira. Etc.). - Demonstrated attention to detail and ability to QA your own work thoroughly. - Prior experience organizing and managing digital assets (creative trafficking or production experience a plus). - Clear and concise written and verbal communication. - Proactive, solution-oriented mindset; you enjoy bringing order to complexity. - Ability to manage multiple requests and deadlines without sacrificing quality. - Familiarity with retail media, digital campaign execution, or eCommerce a plus. Check us out at www.goodwaygroup.com to learn more! If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

Role Description Minty is seeking a Senior Media Manager to lead the strategy, execution, and optimization of programmatic media across on-property and off-property channels. This role is AI-native, requiring a leader who treats AI and AI agents as core collaborators to accelerate media planning, automate trafficking workflows, and continuously optimize performance at scale. Reporting to the CMO and working cross-functionally with product, marketing, and sales, this role will define how Minty activates media to drive growth for both shopper and ecommerce brand audiences. You will own media strategy, client-facing proposals, and hands-on execution—ensuring campaigns are launched, optimized, and scaled with precision. This is a high-impact role responsible for translating Minty’s Proactive Commerce platform into high-performing media programs that drive measurable outcomes, revenue growth, and long-term brand partnerships. Qualifications - Bachelor’s degree in Marketing, Advertising, Business, or related field - 5–8 years of experience in media planning, programmatic advertising, or ad operations - Hands-on experience with DSPs, ad servers, and programmatic platforms - Proven experience managing end-to-end campaign execution, including trafficking and QA - Experience developing and presenting client-facing media strategies and proposals - Familiarity with ecommerce, affiliate marketing, or performance-driven media models - Strong analytical skills with the ability to translate data into actionable insights - Experience with AI-powered tools and automation platforms in media workflows Requirements - Develop and lead programmatic media strategies across on-property and off-property channels, aligning with both shopper and ecommerce brand objectives. - Build and present media plans, proposals, and performance narratives to internal stakeholders and external partners, clearly articulating strategy, value, and expected outcomes. - Own end-to-end campaign execution including platform setup, trafficking, QA, launch, and ongoing management across DSPs and ad platforms. - Manage the implementation and trafficking of creative assets, ensuring accuracy, timeliness, and alignment with campaign goals. - Leverage AI and AI agents to automate campaign setup, optimize bidding strategies, generate insights, and improve performance in real time. - Collaborate with product, product marketing, sales, and analytics teams to align media strategies with broader go-to-market initiatives. - Monitor, analyze, and report on campaign performance, continuously optimizing toward KPIs including ROI, conversion, engagement, and revenue impact. - Design and execute rapid testing frameworks to identify new channels, formats, and strategies that drive incremental growth. - Build scalable workflows and systems for media execution, leveraging AI to reduce manual effort and increase throughput. Benefits - Great benefits - medical, dental, vision and more - Flexible vacation designed to enable you to be your best - 401K plan with company match - Apple products provided to set up your home office - Peer-to-peer micro bonus environment powered by Bonusly - Performance appraisal & recognition system powered by 15Five - Home internet reimbursement

• Lead, motivate, and drive the success of a winning team • Keep the energy high and the positivity rolling • Back up fan engagement on platforms like Facebook, X, Reddit, Instagram, and more • Provide social listening reports to upper management • Adapt quickly to important changes to help lead the team to victory • Coach teammates during necessary plays to ensure quality assurance metrics are met • Review company-related social media metrics and insights across 900+ social channels • Follow up with Fans that provided negative survey feedback from their social media experience • Communicate quickly and efficiently with company buyers when Fans want to see product improvements • Provide clear Social Alerts to keep teammates prepared for recent changes • Be flexible for various shifts and mandatory extra time as needed • Use authentic writing skills to craft emotional connections with Fans • Implement continuous improvement strategies based on data analysis • Hold the team accountable for performance, quality of work, and growth • Use data analysis to map out the best course of action • Scout, hire, and train top talent as part of team development • Evaluate performance and offer constructive feedback to team members

• Manage social media accounts for multiple clients (organic posts of all types). • Create and manage social media paid campaigns; experience in e-commerce campaigns is a plus. • Implement conversion tracking for social media platforms “Meta Pixel” is a plus. • Create, plan, and maintain monthly content calendars for social media channels. • Design visual content using Canva or similar tools. • Optimize social media content to support SEO and improve reach/engagement. • Coordinate with clients and internal teams to ensure content aligns with strategy and branding. • Stay up-to-date with social media trends and best practices. • Monthly reporting of social media performance (KPIs) for all accounts.