• Edit advertising videos (UGC / ads) • Create compelling hooks within the first seconds • Produce variations and test different formats • Draw inspiration from TikTok and Meta trends

• Full ownership of digital growth for CAPULET Jewelry. • Responsible for the entire paid growth area at CAPULET — from initial concept to scalable revenue. • End-to-end ownership for revenue across Meta & Google. • Focus on growing the CAPULET shop, not just individual campaigns. • 100% ownership of Meta & Google Ads setup, structure, management and scaling of all campaigns. • Budget responsibility & ROAS management. • Fast, data-driven decision making. • Tracking, data handling & analysis. • Confident with: Meta Business Manager, Google Ads, GA4, GTM, Conversion API, Google Search Console. • Continuous performance improvement. • Identification of levers and bottlenecks. • Aggressive scaling of successful campaigns. • Development of ad ideas, hooks & concepts. • Close integration of creative and performance. • Rapid ad iteration based on data. • Use of AI for analysis, creative iteration and faster decision-making. • Ideally building simple workflows/automations — including creating custom Claude agents.

• You are responsible for our Shopify store both strategically and operationally — from product setup to theme management, from app selection to conversion optimization. • You will lead the Shopify Plus migration. We're nearly there; you'll bring it across the finish line. • You will drive our international expansion via Shopify Markets — languages, currencies, domains, taxes. Every new market is your project. • You will build the foundation for our B2B store — our biggest growth lever for the coming years. • You will develop the shop strategically for new product groups in collaboration with Marketing and Product Development. • You will plan A/B tests, analyze results, and derive actionable conclusions — data-driven, not based on gut-feel.

• Learn the fundamentals of Amazon content and creative, including Podean's internal tools, processes, and marketplace best practices • Support the creation and management of Amazon content and creative initiatives alongside senior team members • Optimize product listings including keywords, titles, bullet points, and image stacks, with guidance from your manager • Assist in the development of content plans and strategies, building toward independent execution over time • Own a small portfolio of clients with close support from senior content team members, gaining hands-on experience in client management • Learn the basics of client services, supporting senior team members and account managers in client communications • Conduct competitor research and analysis to inform content and creative recommendations • Collaborate with the design team to develop graphics for client PDPs, storefronts, and A+ content • Ensure all assets align with brand guidelines and are optimized for conversion