The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow. At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease. We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future.
Vice President, National Cause Marketing & Enterprise Partnerships
Location
United States
Posted
29 days ago
Salary
$210K - $250K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Vice President, National Cause Marketing & Enterprise Partnerships
Alzheimer's Association®
Role Description The Alzheimer's Association has developed a bold new cause marketing initiative anchored in brain health and risk reduction— and is building the national infrastructure to launch it, drive revenue, and scale it across the country. This newly created Vice President role is the architect of that effort. This senior leadership role is responsible for conceptualizing, implementing, and managing strategic marketing, branding, and partnership campaigns that drive revenue and awareness while advancing the organization’s mission. The VP of National Cause Marketing & Enterprise Partnerships will stand up and lead the organization's national brain health initiative— designing the model, building the team, developing purpose-aligned partnerships, and generating the revenue that will power the Association's brain health strategy at scale. This is an enterprise-wide leadership role with visibility across the national network, senior leadership, and key external stakeholders, with direct accountability for building a scalable, multi-million-dollar national revenue portfolio. Responsibilities - Cause Marketing Strategy & Launch - Stand up and lead the national execution of the Association's newly defined brain health initiative — translating strategy into market-facing, revenue generating programs, partnership packages, and activation campaigns. - Build the framework and pipeline infrastructure to support a growing cause marketing and partnership function — including clear annual revenue targets, partnership tiers, and activation playbooks. - Establish stewardship standards, renewal processes, and performance measurement frameworks that drive long-term partner retention and year-over-year revenue growth. - Cause Marketing & Partnership Management - Cultivate and steward relationships with enterprise partners to launch co-branded campaigns, product promotions, and sponsorship opportunities that enhance brand equity and revenue, including point-of-sale campaigns, national promotions, and integrated brand partnerships. - Revenue Generation & Purpose-Driven Partnerships - Own national brain health partnership revenue — including acquisition, renewal, and growth targets — clear ownership of a multi-year revenue goal and pipeline development strategy and with direct accountability to senior leadership. - Develop and oversee the organization's national partnership strategy for brain health, identifying and cultivating purpose-aligned partners across employer wellness, consumer health, retail, consumer packaged goods, wearables/neurotech, financial services, and pharmaceutical sectors. - Develop compelling, customized partnership packages — including cause marketing programs, employee engagement initiatives, co-branded brain health campaigns, and integrated sponsorships — that deliver measurable value to partners and mission and revenue impact for the Association. - Serve as a senior relationship lead for national brain health partners, representing the Association at the executive level with key accounts and in national forums. - Collaborate closely with existing development functions to ensure alignment, avoid duplication, and identify opportunities for enterprise-wide revenue growth and portfolio integration as the function matures. - Enterprise Leadership & Cross-Functional Influence - Lead cross-functionally across marketing, advocacy, research, and the chapter network to ensure the brain health cause marketing platform is cohesive, on-brand, and operationally supported throughout the national organization with consistent execution across national and local markets. - Lead and coordinate high-performing cross-functional account teams — fostering a culture of accountability, collaboration, mission alignment, revenue performance, and partner excellence across internal stakeholders. - Represent the brain health cause marketing function in senior leadership planning, annual budget development, and organizational strategy discussions. - Serve as the Association's national spokesperson for brain health cause marketing and purpose-driven revenue partnerships — representing the organization at national health conferences, industry convenings, and corporate forums, and engaging with media specifically in the context of partnership announcements, cause marketing initiatives, and revenue-generating programs. - Cross-Functional Collaboration: Partner with development teams, national/local staff, public health team, med-sci and medical affairs team, and external agencies to ensure cohesive execution of initiatives and alignment with broader enterprise fundraising and brand strategies. - Other duties as assigned Qualifications - Bachelor’s degree in marketing, communications, or a related field. - 10–15+ years of experience in marketing, advertising, or brand management, with significant experience in cause marketing, nonprofit fundraising, or corporate social responsibility (CSR), including demonstrated success building a scalable, multi-million-dollar national revenue portfolio. Requirements - Proven experience leading high-performing teams, mentoring staff, and working with C-suite executives or board members with a track record of driving revenue growth and strategic partnerships. - Exceptional verbal and written communication skills, with experience in public speaking and acting as a brand spokesperson. - Technical Knowledge: Proficiency in CRM systems, digital marketing trends (SEO/SEM, social media), and market research data analytics. - Project Management: Strong ability to manage complex initiatives, prioritize tasks, and meet strict deadlines. - Travel: Ability to travel up to 50-75% of the time. Benefits - The Alzheimer's Association’s good faith expectation for the salary range for this role is between $210,000-$250,000. - This position is eligible for a bonus based on both individual and organizational performance, up to 15%. - Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including: - Medical, dental, vision, flex accounts - Short and long-term disability - Life insurance - Long term care insurance - Tuition reimbursement - Generous Paid Time Off - 12 annual holidays and Paid Family Leave - Annual Cultural & Heritage Day and Volunteer Day of their choosing - Gold standard 401(k) retirement plan - Full time employees (37.5 hours/week) will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
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