• Lead the planning, execution, and optimization of integrated, multi-channel media campaigns across digital, social, search, programmatic, and select traditional channels • Serve as a trusted media advisor in client conversations, presenting recommendations and performance insights with clarity and confidence • Oversee campaign pacing, performance, and budgets to ensure alignment with client KPIs and delivery expectations • Translate performance data into clear insights, recommendations, and client-facing reporting, including wrap reports and optimization guidance • Partner with strategy planners and account teams on campaign kickoffs, audience approach, channel mix, and performance goals

• Responsible for managing the direct relationship with 25+ key accounts by building and maintaining strong relationships with key chapter-level stakeholders. • Conduct routine meetings with chapter leaders to mentor, guide and assist them (and in some cases, run) NSLS programming • Resolve chapter issues and concerns through high-touch support • Conduct programmatic training • Assess chapter and institutional needs and identify strategies to address those needs • Achieve set revenue goals and metrics as established by the company for each key account • Identify opportunities for growth and provide recommendations for new initiatives and projects • Collaborate with cross-functional teams to define approaches and goals to grow strategic accounts and to ensure the successful execution of those goals • Provide regular updates to senior leadership on account performance and progress towards strategic goals • Ensure that all work is delivered on time, within budget, and meets or exceeds client expectations • Manage research and analysis to understand the client’s business, market trends, and competitive landscape • Act as a thought leader and subject matter expert on industry trends and best practices • Travel as needed to manage assigned portfolio

• Optimize revenue cycle operations • Work with payers to appeal denials and recover lost revenue • Lead workflow optimization initiatives within RCM • Develop effective processes for billing, claims processing, revenue collections, and cash posting • Collaborate with internal teams to align RCM efforts with business objectives • Adapt and take on evolving responsibilities as the company grows

• Develop sales objectives for market areas and present to management for approval. • Direct all activities related to implementation of the plan designed to realize business growth objectives. • Research opportunities and set strategies for future business growth while working with sales, product divisions, operations, and management to assemble the tools needed to achieve goals. • Apply in-depth knowledge of products, procedures and practices. • Work with the Account Rep to determine how best to make these accounts profitable. • Recommend pricing strategies and promotional programs for key customers in assigned territory. • Development and present RFP response. • Coordinate presentations materials related to an RFP response. • Secure orders from existing and potential customers by means of visiting the customer facility or by phone. • With Account Reps, coordinate the implementation and compliance with signed agreements. • Protect and grow Medline’s sales by negotiating sales and by introducing Medline programs as a means to gain additional contracts and to grow sales. • Work with our Account Reps to grow Medline sales within their accounts all while maintaining compliance with contract T+C’s. • Build relationships and maintain personal contact with key customers in assigned markets. • Respond to customer inquiries and complaints over the phone or in person. • Develop leads working through designated sales management. • Provide a main point of contact for Account Reps and clients. • Coach and train existing Account Reps on “What to Sell & How to Sell it”; on what Medline product areas they should be focused on to maximize their sales growth potential; how to close business within their account. • Training any new account reps when turnover occurs at the account level. • Recruit and interview candidates for independent sales representative positions and recommends hiring to President.