SimpsonScarborough

• lead the development of integrated strategic communications strategies • translate institutional strategy into compelling narratives • advise university presidents and cabinet leaders • embed strategic communications within major campaigns • guide executive messaging and media engagement • define measurement frameworks that connect communications performance to institutional outcomes • help build and scale SimpsonScarborough’s strategic communications practice

• Leverage expert knowledge of project management to help clearly define project plans, risks, and pathways to success with a focus on complex projects that involve cross-functional teams • Perform core project management duties, including developing project plans containing budget details, project timeline, project RACI, and resource plan, communicating task assignments, following up on project issues and risks, communicating due dates (client and internal), ensuring reviews are scheduled and occurring and leading internal calls (phase kickoffs, status calls, project post-mortems) • Collaborate closely with clients to understand their goals, provide project updates, and address any concerns or questions, ensuring client satisfaction throughout the project lifecycle • Set up and maintain projects in the project management system, ensuring all tasks, timelines, and resources are accurately tracked and updated • Identify and mitigate financial risks, ensuring projects are completed within budget and maximizing profitability • Ensure deliverables are completed on time while constantly striving to improve processes to allow for more efficiency and innovation • Support the sales team in project scoping, providing expert insights to accurately define project requirements, timelines, and budgets

• Lead the planning, execution, and optimization of integrated, multi-channel media campaigns across digital, social, search, programmatic, and select traditional channels • Serve as a trusted media advisor in client conversations, presenting recommendations and performance insights with clarity and confidence • Oversee campaign pacing, performance, and budgets to ensure alignment with client KPIs and delivery expectations • Translate performance data into clear insights, recommendations, and client-facing reporting, including wrap reports and optimization guidance • Partner with strategy planners and account teams on campaign kickoffs, audience approach, channel mix, and performance goals

• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.

• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.