• Define the annual and quarterly partner marketing strategy for the AMER region. • Lead, coach, and develop a team of Regional Partner Marketing Managers. • Serve as the primary architect and manager for the distribution model. • Partner closely with AMER Partner Sales and Field Marketing. • Oversee the AMER partner marketing budget. • Act as the primary point of contact for AMER partner marketing. • Standardize campaigns and event playbooks across the region.

• Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, Customer Advisory Board events, and webinars. • Ensure events align with business objectives and target audience engagement. • Effectively communicate event strategies, results, and recommendations in key meetings. • Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event's objectives and audience. • Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting. • Execute events as integrated marketing programs that reinforce our Intelligent Change Management narrative — never as standalone activities. • Collaborate with Sales and Marketing to identify and prioritize target accounts for each event. • Coordinate executive meetings and networking opportunities that support opportunity progression. • Partner with Sales leadership to align event strategy directly to target accounts and open opportunities. • Track and report event-generated leads, opportunities, and pipeline impact through Salesforce. • Analyze event performance across attendance, opportunity creation, pipeline ROI, and engagement quality. • Maintain field marketing ownership for UK & EMEA locations; working closely with the US-based Marketing team.

Role Description The Alzheimer's Association has developed a bold new cause marketing initiative anchored in brain health and risk reduction— and is building the national infrastructure to launch it, drive revenue, and scale it across the country. This newly created Vice President role is the architect of that effort. This senior leadership role is responsible for conceptualizing, implementing, and managing strategic marketing, branding, and partnership campaigns that drive revenue and awareness while advancing the organization’s mission. The VP of National Cause Marketing & Enterprise Partnerships will stand up and lead the organization's national brain health initiative— designing the model, building the team, developing purpose-aligned partnerships, and generating the revenue that will power the Association's brain health strategy at scale. This is an enterprise-wide leadership role with visibility across the national network, senior leadership, and key external stakeholders, with direct accountability for building a scalable, multi-million-dollar national revenue portfolio. Responsibilities - Cause Marketing Strategy & Launch - Stand up and lead the national execution of the Association's newly defined brain health initiative — translating strategy into market-facing, revenue generating programs, partnership packages, and activation campaigns. - Build the framework and pipeline infrastructure to support a growing cause marketing and partnership function — including clear annual revenue targets, partnership tiers, and activation playbooks. - Establish stewardship standards, renewal processes, and performance measurement frameworks that drive long-term partner retention and year-over-year revenue growth. - Cause Marketing & Partnership Management - Cultivate and steward relationships with enterprise partners to launch co-branded campaigns, product promotions, and sponsorship opportunities that enhance brand equity and revenue, including point-of-sale campaigns, national promotions, and integrated brand partnerships. - Revenue Generation & Purpose-Driven Partnerships - Own national brain health partnership revenue — including acquisition, renewal, and growth targets — clear ownership of a multi-year revenue goal and pipeline development strategy and with direct accountability to senior leadership. - Develop and oversee the organization's national partnership strategy for brain health, identifying and cultivating purpose-aligned partners across employer wellness, consumer health, retail, consumer packaged goods, wearables/neurotech, financial services, and pharmaceutical sectors. - Develop compelling, customized partnership packages — including cause marketing programs, employee engagement initiatives, co-branded brain health campaigns, and integrated sponsorships — that deliver measurable value to partners and mission and revenue impact for the Association. - Serve as a senior relationship lead for national brain health partners, representing the Association at the executive level with key accounts and in national forums. - Collaborate closely with existing development functions to ensure alignment, avoid duplication, and identify opportunities for enterprise-wide revenue growth and portfolio integration as the function matures. - Enterprise Leadership & Cross-Functional Influence - Lead cross-functionally across marketing, advocacy, research, and the chapter network to ensure the brain health cause marketing platform is cohesive, on-brand, and operationally supported throughout the national organization with consistent execution across national and local markets. - Lead and coordinate high-performing cross-functional account teams — fostering a culture of accountability, collaboration, mission alignment, revenue performance, and partner excellence across internal stakeholders. - Represent the brain health cause marketing function in senior leadership planning, annual budget development, and organizational strategy discussions. - Serve as the Association's national spokesperson for brain health cause marketing and purpose-driven revenue partnerships — representing the organization at national health conferences, industry convenings, and corporate forums, and engaging with media specifically in the context of partnership announcements, cause marketing initiatives, and revenue-generating programs. - Cross-Functional Collaboration: Partner with development teams, national/local staff, public health team, med-sci and medical affairs team, and external agencies to ensure cohesive execution of initiatives and alignment with broader enterprise fundraising and brand strategies. - Other duties as assigned Qualifications - Bachelor’s degree in marketing, communications, or a related field. - 10–15+ years of experience in marketing, advertising, or brand management, with significant experience in cause marketing, nonprofit fundraising, or corporate social responsibility (CSR), including demonstrated success building a scalable, multi-million-dollar national revenue portfolio. Requirements - Proven experience leading high-performing teams, mentoring staff, and working with C-suite executives or board members with a track record of driving revenue growth and strategic partnerships. - Exceptional verbal and written communication skills, with experience in public speaking and acting as a brand spokesperson. - Technical Knowledge: Proficiency in CRM systems, digital marketing trends (SEO/SEM, social media), and market research data analytics. - Project Management: Strong ability to manage complex initiatives, prioritize tasks, and meet strict deadlines. - Travel: Ability to travel up to 50-75% of the time. Benefits - The Alzheimer's Association’s good faith expectation for the salary range for this role is between $210,000-$250,000. - This position is eligible for a bonus based on both individual and organizational performance, up to 15%. - Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including: - Medical, dental, vision, flex accounts - Short and long-term disability - Life insurance - Long term care insurance - Tuition reimbursement - Generous Paid Time Off - 12 annual holidays and Paid Family Leave - Annual Cultural & Heritage Day and Volunteer Day of their choosing - Gold standard 401(k) retirement plan - Full time employees (37.5 hours/week) will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

• Own the co-marketing strategy and execution roadmap for a portfolio of strategic technology and channel partners, ensuring alignment to Smartsheet's FY27 Field Marketing transformation priorities and demand generation framework. • Design and govern integrated partner marketing programs across multiple channels including events, digital, content syndication, demand generation with clear pipeline and ROI objectives. • Establish scalable operating models, playbooks, and execution frameworks for partner marketing that can be adopted across the function. • Develop and manage the partner marketing events strategy, including third-party event sponsorships, partner-led field events, and co-branded virtual programs. • Own partner-sourced and partner-influenced pipeline targets across assigned partner portfolio; build reporting cadences and dashboards to track performance. • Apply independent judgment to evaluate and optimize program mix; make data-driven investment decisions and present recommendations to senior leadership. • Develop and execute company policies and operational objectives for partner marketing that may have function-wide effect. • Drive alignment between partner marketing activity and broader demand generation programs, ensuring integrated coverage through the buyer journey. • Operate as the primary partner marketing manager for AMS to marketing leaders; navigate complex negotiations and preserve strategic partnerships while driving Smartsheet's agenda. • Interact regularly with marketing management on matters spanning multiple functional areas; apply persuasion and subject matter expertise to align stakeholders on departmental outcomes. • Collaborate closely with regional Field Marketing leaders, Demand Generation, PMM, and Partner Sales to develop joint go-to-market plans and integrated campaign strategies. • Serve as an internal subject matter expert on partner marketing; recognized across the function for depth of knowledge and strategic counsel. • Own and manage the AMS partner marketing budget for assigned programs; develop and modify cost plans with accountability for financial outcomes.