Role Description At USA TODAY NETWORK / LocaliQ Automotive, we’re not short on data—we’re focused on what to do with it. Our Automotive division is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. We connect digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes. We’re looking for a Strategy & Analytics Lead who operates like a business partner—not just an analyst. Someone who can take complex, multi-source data and turn it into clear, confident direction that clients actually act on. What You’ll Do - Strategy & Analytics Leadership - Act as a trusted advisor to both internal teams and dealership partners - Lead discovery conversations to uncover performance gaps and growth opportunities - Translate complex datasets into clear, executive-level insights and recommendations - Find the story in the data—not just report on it - Data Integration & Insight Development - Analyze and connect data across: - GA4 (digital behavior) - CRM systems (sales pipeline & outcomes) - Inventory & sales data - Market demand and share trends - Identify where marketing performance and actual sales are out of sync—and close the gap - Turn fragmented data into a cohesive, actionable strategy - GA4 & Technical Execution - Own and optimize GA4 implementations (events, conversions, attribution) - Run reports, interpret trends, and extract meaningful insights - Diagnose and resolve tracking or attribution issues - Ensure accuracy and integrity across platforms - Client & Sales Partnership - Partner closely with sales teams to shape strategy—not just support it - Participate in client conversations and influence decision-making with confidence - Help position digital solutions based on real business needs and data-backed opportunities - Performance & Growth Impact - Identify opportunities to improve marketing efficiency and business performance - Support client retention and expansion through strategic insight - Drive measurable impact—not just analysis Qualifications - Bachelor’s degree or equivalent experience - 3+ years in analytics, strategy, consulting, or related roles - Strong experience working in data-rich, decision-driven environments - Automotive experience is a plus—but not required Requirements - Advanced experience with Google Analytics 4 (GA4) - Strong proficiency in Excel/Google Sheets and PowerPoint - Experience working with CRM systems and attribution platforms - Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus Benefits - Comprehensive Health, Dental, and Vision coverage - 401(k) with company support - Market-leading Unlimited PTO (Managed Time Off) - Career growth in a high-impact, high-visibility role

Description The GM Performance & Messaging Strategist supports performance marketing creative and messaging, optimizing lower-funnel communications to improve media efficiency, conversion, and GM's key growth objectives. This role acts as a key connector between creative strategy, performance marketing, and analytics, with a particular emphasis on liaising with our sales & dealer network and connecting the dots across T1 and T3 messaging, ensuring that creative output aligns to business goals, brand standards, and measurable performance outcomes. Operating as an advanced individual contributor, this role aligns to one of our core brands (Chevrolet, GMC, Buick, Cadillac) and partners closely with the Head/Director of Performance Marketing to translate data and insights into compelling messaging that moves the needle on conversion and sales, and to scale AI-enabled messaging workflows across campaigns and channels. Key Responsibilities: Performance, Analytics & Testing - Build strategies around performance across paid media platforms (e.g., Meta, Google, YouTube, TikTok), connecting creative elements to key performance metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance. - Support the testing and learning agenda by helping design tests (messaging, formats, offers, audiences), pulling results, and summarizing insights and recommendations. - Build clear, concise performance readouts and decks for cross-functional partners and leadership. Cross-Tier & Cross-Functional Integration - Coordinate national and Tier 2 / regional creative needs, supporting consistency, efficiency, and brand alignment across markets. - Manage and track ongoing creative inventory across upper-funnel and lower-funnel initiatives, ensuring assets are current, performant, and aligned to media strategy. - Partner with brand, CRM, media, and retail teams to maintain alignment of messaging and creative across the full customer journey. AI-Enabled Creative & Workflow Leadership - Help evolve performance marketing's AI-based messaging processes, including workflow improvement, testing frameworks, and creative iteration at scale. - Partner with internal teams (e.g., Marketing, Data, IT, Legal) and external partners to evaluate and operationalize AI-enabled tools for creative generation, optimization, and personalization at scale. - Build repeatable processes and playbooks that accelerate creative iteration while protecting GM's brand integrity, safety standards, and equity. Collaboration & Emerging Leadership - Collaborate closely with internal partners, including and especially sales & dealer representative, clearly articulating performance insights and creative feedback. - Present findings and strategic recommendations to marketing leadership and creative stakeholders in a clear, structured way. - May mentor junior team members or interns on tools, processes, and analytical approaches, helping to raise the overall performance bar. Messaging Strategy - Contribute to the performance & messaging strategy across upper- and lower-funnel channels, helping to ensure a unified narrative from awareness through conversion. - Support brand marketing in development of creative strategies in partnership with media, digital, and agency partners, acting as the "connector to the data" and ensuring performance objectives are embedded upfront. - Translate performance and audience cultural insights into differentiated creative platforms and executions that can scale across channels, formats, and audiences. Qualifications: - 3+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency, with exposure to digital and paid media environments and an strong analytical bent. - Bachelor Degree required. - Strategic and creative thinker with a strong eye for storytelling and messaging quality. - Highly comfortable working in a fast-paced environment with multiple stakeholders and shifting priorities. - Experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance; experience with simple Excel modeling to identify ecommerce and media trends. - Knowledge of national and regional campaign coordination, including retailer or Tier 2 dynamics. Experience working with non-technical and field staff, educating them on the ins and outs of complex marketing topics. - Proactive, highly detail-oriented, and motivated to identify optimization opportunities across creative, process, and performance. - Excellent communication, organization, and cross-functional collaboration skills, with the ability to simplify complex data into actionable insights. - Experience with (or curiosity and drive to learn) AI-enabled creative tools; strong interest in developing AI-assisted creative workflows as part of day-to-day work. - Experience understanding platform-based analytics (e.g., Meta, Google Ads, YouTube, TikTok Ads, or similar dashboards) to evaluate performance, identify trends, and guide optimization across paid media channels. Preferred Attributes: - Solid understanding of upper-funnel and lower-funnel marketing objectives and how creative and media work together to drive outcomes. - Ability to balance brand-building priorities with performance-driven decision-making and a strong attention to detail. - Familiarity with creative testing, audience segmentation, and paid media channels, along with comfort working in platform reporting environments. Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. - The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. - Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. - Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Role Description Be a senior leader within the team responsible for Stay, BCD’s comprehensive approach to category management, responsible for driving strategic, data driven hotel program outcomes for Stay clients and supporting BCD’s overall hotel growth objectives. You will engage with clients at an executive and strategic level, helping them rethink hotel category management, elevate their program strategy, and translate insight into measurable results across the customer success lifecycle. You’ll lead high impact client activations and strategic engagements, acting as a trusted advisor on hotel strategy while partnering closely with Program Management, Sales, Advito, Product, Technology, Supplier Relations, and other internal teams. You’ll also play a key role in shaping and scaling BCD’s hotel strategy, sharing best practices and success stories across the organisation. You will serve as an escalation point for complex client issues, influence internal stakeholders, and support revenue growth through improved hotel adoption, reduced leakage, and stronger program execution. As a Director, Customer Success – Hotel Program Strategy, you will: - Lead strategic customer engagement across assigned Stay clients, guiding them through all stages of the customer success management lifecycle. - Act as a trusted advisor on hotel category management, including spend management, sourcing strategies, booking technologies, and traveller engagement. - Lead client activations, workshops, and governance sessions focused on hotel insights, performance, and opportunity identification and provide recommendations tailored to individual customers. - Partner with Program Management and internal teams to implement and optimise hotel technologies and solutions that deliver measurable value. - Monitor, analyse, and interpret hotel performance data, identifying opportunities to improve outcomes and drive adoption. - Ensure contractual commitments are met by all parties, proactively identifying risks and creating action plans where required. - Support commercial growth by identifying opportunities to expand hotel adoption and revenue within existing client portfolios. - Coordinate with resources from multiple departments on the development and delivery of hotel-related solutions including Product Planning, Marketing, Global Supplier Relations, Project management and technology support. - Partner with Sales and Retention teams on renewals, expansions, and strategic client conversations. - Contribute to broader Stay growth initiatives by sharing best practices, case studies, and voice of the customer insights. - Act as a senior hotel subject matter expert internally and externally, supporting education, alignment, and continuous improvement across BCD. - Act as a point of escalation for client risk, delivery challenges, and complex stakeholder situations. - Coach, develop, and motivate team members through regular one to ones, feedback, and performance reviews. - Support employee growth through development planning, training, and goal setting. - Ensure company policies, processes, and values are consistently applied. Qualifications - You enjoy engaging with senior client stakeholders and influencing strategic direction. - You’re a confident, credible advisor who helps clients think differently and drive meaningful change. - You’re highly analytical and comfortable turning data into actionable insight and compelling narratives. - You thrive in complex, matrixed, global environments and adapt well to shifting priorities. - You’re passionate about continuous improvement and scaling what works. - You communicate clearly and effectively across all levels of the organisation. - You enjoy collaborating across functions to deliver shared outcomes. Benefits - Flexible working hours and work-from-home or remote opportunities. - Opportunities to grow your skillset and career. - Generous vacation days so you can rest and recharge. - A compensation package that feels fair to you, including mental, physical, and financial wellbeing tools. - Travel industry professional perks and discounts. - An inclusive work environment where diversity is celebrated. Company Description BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD’s leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2024, BCD achieved US$22.9 billion in sales. Get to know us by reading our blog and checking out our social media: - Blog - LinkedIn - Instagram - Facebook

• Lead strategic, cross-functional programs for Government ITS, serving as project manager for near-term priorities (including the Secure Enclave initiative for our Federal business) by defining scope, building integrated plans, and driving delivery through key milestones and sustainment/continuous improvement • Establish and maintain program governance across strategic initiatives (e.g., operating cadence, integrated plans, RAID logs, decision tracking, and executive-ready status reporting), ensuring clear accountability, predictable execution, and timely escalation • Coordinate stakeholders across Government ITS, GIS/security, product/engineering, Sales, Operations, and external partners/vendors to remove blockers and deliver compliant outcomes that support Federal workflows (including requirements related to CUI/CMMC) • Partner with leadership to identify, prioritize, and execute additional strategic projects across the Government business (including government GTM work), translating strategy into measurable deliverables, timelines, and success metrics • Create, implement, and provide visibility to senior leadership on ITS engagement with Sales, Marketing, PPM, and OEM partners—establishing best-in-class engagement practices, action plans, and mechanisms to track progress and outcomes • Represent ITS as the “voice of our technical practices” on key cross-functional initiatives, interfacing directly with stakeholders from Sales, Orchestration, R&D, PPM, Analyst Relations, and other corporate functions to align priorities and remove friction • Create and deploy layered GTM across ITS practices, including communication, messaging, and enablement strategies (training, office hours, readiness materials) that help coworkers execute effectively—especially as processes and tools change • Support ITS executive leaders in executive reporting, communications, and strategy documentation, ensuring concise narratives, clear metrics, and decision-quality materials • Manage and lead teams of program/project management and GTM/enablement professionals in the execution of programs that support cross-functional and cross-practice initiatives • Lead efforts to infuse consistency across ITS practices to implement GTM and enablement strategies more effectively • Support consistent and structured partner engagement within the practices where required with partner leadership ensuring alignment, action planning and execution