McCain Foods, or simply McCain, is a food production company that understands “the importance that food plays in people’s lives.” McCain Foods employs app
Senior Brand Manager
Location
Illinois
Posted
52 days ago
Salary
$107.6K - $143.5K / year
Seniority
Lead
Job Description
Senior Brand Manager
McCain Foods
Senior Brand Manager Location: Oakbrook Terrace United States Job Description: Position Title: Senior Brand Manager, Foodservice Position Type: Regular - Full-Time Requisition ID: 41237 About the role. The Senior Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for building portfolio and marketing strategies to deliver and drive our strategic business plan. This position will lead the potato portfolio for Foodservice in the US and Canada, working closely with the Senior Director of Marketing, Foodservice NA to drive operator and consumer demand, and will act as a strategic and execution partner with Sales, Innovation, Marketing Operations, Go to Market, Integrated Marketing Communications, Insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong leadership, analytical skills and financial acumen. This dynamic leader is solution oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent. Given the strategic importance of this business, there is high visibility with senior leaders requiring strong executive presence and comfort with a high-profile role. Fueled by a passion for the foodservice operator, the customer, and the category, this leader will deliver profitable sales and market share growth with the goal of growing and transforming the business and category. What you'll be doing. - Lead, coach and develop a team of three Brand Managers creating an engaged, inclusive and high performing team. - Sets the vision and long-range strategy in collaboration with internal stakeholders for the foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers our strategic business ambitions. - Develop portfolio architecture to ensure brands are distinctly positioned to meet market needs. Construct portfolio tiering and ranging from premium to value tier. Define where brands and distributor label play with clear execution plans. - Develop portfolio and brand strategy pulling positioning and brand propositions through all communication and sell-in touch-points. Set the full funnel marketing strategy and spend for the core foodservice business and optimize based on results/ROI. - Build and drive foodservice annual operating plans, inclusive of category growth drivers and strategies, assortment optimization, price pack architecture, innovation whitespace identification and pipeline commercialization, and customer growth initiatives. - Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix. - Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews, ensuring proper portfolio efficiency and assortment to win in the market. - Partner closely with Insights, Innovation and Go to Market to identify and champion growth opportunities, translating market insights into strong GTM propositions and end to end execution plans. - Champions the operator and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives. - Support customer engagements led by Go to Market and Sales ensuring business alignment to unlock joint value creation - Support monthly business planning, driving decisions and alignment that balance supply and demand, driving positive mix and scale. Partners to ensure channel-led solutions for effective execution. What you'll need to be successful. - Bachelor's or advanced degree in Marketing, Business Administration, or related field required; MBA preferred - Previous P&L management experience - Experience deriving insights from both primary consumer research and syndicated data - Proficiency in Excel, PowerPoint, and Word - Excellent organizational and communication skills - 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand and/or branded/distributor label portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food - Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing. - Strong commercial acumen and financial know how in the food CPG space - Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness - Experience with customer facing engagements including customer joint business planning, annual planning and RFP's preferably with one or more of the top 5 NA distributors/GPOs. - Strong people management and leadership skills with high EQ with 5+ years of experience managing direct report(s) - Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers. - Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability. - High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed. - Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action. - Proven track record in delivering several complex projects at a time - Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers About McCain. Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters. Leadership principles. At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results. The McCain experience. We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together. Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details. Compensation Package: $107,600.00 - $143,500.00 . USD annually + Bonus eligibility The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy. Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process. Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home. McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions. Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here. Job Family: Marketing Location(s): US - United States of America : Illinois : Oakbrook Terrace Company: McCain Foods USA, Inc.
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