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Inspiring Fitness and Changing Lives in Canada since 1979
Brand Marketing Manager
Location
Canada
Posted
52 days ago
Salary
$78K - $110K / year
Seniority
Senior
Job Description
Brand Marketing Manager
GoodLife Fitness
• Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units • Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales support • Identify unique marketing opportunities and scope of work to boost member awareness and engagement • Act as a project manager - monitor project progress to ensure timelines are met and within defined budget parameters • Support, collaborate and strategize on incoming requests • Develop strategic marketing plans to increase market share and profitability. • Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectives • Has a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance success • Conduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as needed • Analyze, track and report brand campaign and/or project performance • Monitor monthly KPI’s and provide recommendations to increase engagement and conversions • Build monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiences • Develop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.) • Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere by • Collaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.
Job Requirements
- College diploma in related field
- 5+ years experience in brand/marketing management in corporate B2C environments
- Strong understanding of branding and brand alignment
- Background in retail marketing, experiential and/or local area marketing
- Genuine passion for fitness and drive to succeed
- Knowledge of PowerPoint, Excel, Word and Adobe Acrobat
- Experience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing Automation
- Ability to examine, analyze and research competition and latest trends
- Exemplary written and oral communication skills
- Able to prioritize and execute tasks in a high-pressure environment.
Benefits
- Ongoing training and development to ensure a long and successful career path
- Career advancement opportunities
- Competitive Total Rewards Package
- FREE Fitness membership
- Fun and energetic atmosphere to come to every day!
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