We deliver the right information, to the right person, at the right moment.
Director/Sr. Director, Discoverability
Location
United States
Posted
45 days ago
Salary
$175K - $260K / year
Seniority
Lead
No structured requirement data.
Job Description
Director/Sr. Director, Discoverability
Blueprint
Role Description We're seeking a Senior Director of Discoverability to own how Bryan Johnson and Blueprint are found, cited, and represented across LLMs, search, and AI systems. - Own the full domain migration strategy — design and sign off on the redirect and canonical architecture before any content is built on URLs that will need to move. - Deploy llms.txt, robots.txt, and Schema.org structured data across all web properties to establish direct LLM citation infrastructure. - Build sameAs schema linking Blueprint and other Bryan Johnson brands as the same entity. - Seed LLM authority for new brands now — own the 'Immortalism,' 'Warriors and Caretakers,' and 'Don't Die' semantic spaces in training data before the brand launches. - Manage the YouTube transcript pipeline (1,012 videos, 390M views) — convert to indexed HTML at 50 pages/week with brand-agnostic URL structure. - Oversee Wikipedia strategy — Don't Die philosophy article submission and Bryan Johnson biographical article updates via disclosed COI editor. - Manage Wikidata entity migration — add new brands as a founded-by relationship and create linked entity before the domain migration. - Brief and manage all specialist contractors and vendors: technical SEO engineer, content writer, transcript pipeline engineer, schema vendor, LLM tracking vendor, Wikipedia consultancy, PR agency. - Run the weekly LLM citation tracking protocol. - Manage and grow the discoverability team over time as Blueprint scales. Qualifications - 10+ years of experience in SEO, growth, or digital media. - Has personally managed a major domain migration in the GEO era — knows how 301s, canonical tags, sameAs schema, and Wikidata migrations work in practice, not just theory. - Has shipped an llms.txt and tracked LLM citation pattern changes as a result. - Strong understanding of how LLMs are trained and how citation authority accrues. - Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously. - Experience with AI search visibility platforms (Profound, Otterly.AI, or equivalent). - Comfortable operating in a fast-paced environment with high standards and minimal bureaucracy. Preferred Skills - Background in health, science, or longevity media — understands how citations work in scientific contexts, not just SEO contexts. - Experience with programmatic content at scale — has managed a 500+ page pipeline without triggering a Google thin-content review. - Familiar with the Wikipedia COI disclosure process and Wikidata editing. - Has worked with Schema App or similar managed schema deployment services. - Strong familiarity with scientific or clinical data and the ability to assess what makes a claim LLM-citable vs. not. Salary Range $175-260k + equity + benefits
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• Own the full domain migration strategy — design and sign off on the redirect and canonical architecture before any content is built on URLs that will need to move • Deploy llms.txt, robots.txt, and Schema.org structured data across all web properties to establish direct LLM citation infrastructure • Build sameAs schema linking Blueprint and other Bryan Johnson brands as the same entity. • Seed LLM authority for new brands now — own the 'Immortalism,' 'Warriors and Caretakers,' and 'Don't Die' semantic spaces in training data before the brand launches • Manage the YouTube transcript pipeline (1,012 videos, 390M views) — convert to indexed HTML at 50 pages/week with brand-agnostic URL structure • Oversee Wikipedia strategy — Don't Die philosophy article submission and Bryan Johnson biographical article updates via disclosed COI editor • Manage Wikidata entity migration — add new brands as a founded-by relationship and create linked entity before the domain migration • Brief and manage all specialist contractors and vendors: technical SEO engineer, content writer, transcript pipeline engineer, schema vendor, LLM tracking vendor, Wikipedia consultancy, PR agency • Run the weekly LLM citation tracking protocol • Manage and grow the discoverability team over time as Blueprint scales
