• Define and continuously refine the go-to-market strategy for the Payer and Public Sector segments, including market prioritization, competitive positioning, and solution packaging. • Translate deep domain knowledge of payer operations, Medicaid managed care, Medicare Advantage, and government health programs into actionable strategy and compelling narratives for prospects and internal stakeholders. • Identify white space, emerging policy trends, and shifts in the competitive landscape that inform both near-term pipeline activity and longer-term product investment. • Serve as the senior subject matter expert and executive-level advisor across deals of all sizes — from early-stage pipeline development through large enterprise pursuits. • Partner with Sales leaders on consultative discovery with prospects and customers; help define value pathways and solution strategies tailored to each buyer’s specific business priorities and pain points. • Engage directly with C-suite and senior-level client contacts to build credibility, deepen relationships, and position Innovaccer as a trusted strategic partner. • Build content, decks, ROI models for deals, RFP,RFI responses etc., ensuring responses reflect both technical accuracy and strategic differentiation. • Build the internal business case for new product investments, roadmap priorities, and go-to-market pivots by synthesizing client feedback, deal learnings, and market intelligence. • Collaborate with Product teams on solution positioning, roadmap input, and the development of value propositions for key solution areas including data & analytics, AI, population health, care management, risk adjustment, quality management (HEDIS), utilization management, member engagement, and value-based care. • Partner with Marketing on thought leadership content, conference strategy, and the development of segment-specific collateral. • Coordinate across Sales, Legal, Finance, Customer Success, and technical SMEs to ensure deal teams have the materials and context needed to win. • Lead, develop, and inspire a team of Growth Strategy professionals who deliver presentations, RFP responses, and marketing materials in support of the sales cycle. • Coach team members on strategic thinking, messaging quality, and cross-functional effectiveness; create development pathways that build both tactical excellence and longer-term strategic capability. • Model the standard for subject matter depth and client-centric storytelling across the team. • Represent Innovaccer at industry conferences, panels, and client events as a recognized voice on payer and government health strategy. • Contribute to and review thought leadership content, white papers, and point-of-view materials that differentiate Innovaccer in the market. • Help build Innovaccer’s profile with key stakeholders in the Commercial, Medicaid, Medicare Advantage, and public sector health ecosystem.

• Analyze performance data, customer behavior, and market trends across Mexico and LATAM to identify growth opportunities. • Transform market insights into growth strategies for Mexico. • Adapt global growth initiatives to local markets, including language, culture, and consumer behavior. • Provide strategic guidance across key platforms and channels including Google and Meta. • Build strong relationships with regional and global teams to implement growth initiatives. • Partner with various teams to align on priorities and execute growth marketing initiatives.

• Generate actionable market intelligence to support commercial prioritization and Zoop's expansion. • Establish a regular cadence of market studies and sector analyses. • Maintain a recurring radar of named accounts to identify signals and opportunities. • Keep the target list updated by applying clear prioritization criteria. • Map competitors, products, pricing, segmentation, and differentiators, and propose competitive comparisons. • Analyze market trends, regulation, and customer behavior to guide decisions. • Develop hypotheses and support tests for new verticals, territories, and growth initiatives. • Produce executive reports, presentations, and practical recommendations for Growth, Commercial, and Product teams. • Prepare mappings and contextual materials for pre-event planning and prospecting. • Partner with Marketing, Sales, Product, and Commercial Planning to operationalize insights.

Role Description Snout is searching for a strategic and data-driven Growth Marketer (Demand Generation) based in the USA (preferably on the east coast) to own how Snout acquires, activates, and expands its clinic base while increasing average plans sold per clinic. This is a foundational growth marketing role with an opportunity to lead creative and data-driven experiments. You'll own the top and mid-funnel engine that feeds Business Development, Sales, and Clinic Success with high-intent clinics, while also supporting activation and expansion once they're live. This role blends demand generation, lifecycle thinking, and operational empathy in equal measure. If you're ready to own the funnel and shape the future of veterinary wellness, we want to hear from you! What you’ll do - Clinic Acquisition: - Drive inbound demand from qualified veterinary clinics via paid search, paid social, partner campaigns, and content syndication. - Build and optimize ICP-specific funnels for small clinics and multi-clinic groups. - Partner with Sales to align on lead quality, handoff, and conversion. - Activation Support (Post-Close Enablement): - Support the “Signed” to “Activated” journey with clinic-facing education, plan launch templates, and email/SMS campaigns Snout sends on behalf of clinics. - Partner with Clinic Success to identify friction points and build programs that reduce time-to-first-plan. - Expansion & Usage Growth: - Create programs that help clinics launch additional plans, increase monthly enrollment per clinic, and expand across locations or pet segments. - Support seasonal and lifecycle-based expansion motions including senior plans, add-ons, and multi-pet offerings. - Lifecycle & Experimentation: - Own experimentation across acquisition and early lifecycle stages: channel tests, messaging tests, and ICP segmentation. - Track performance across the full funnel, not just MQLs — including: activation rate, time to first plan, and expansion indicators. - Cross-Functional Collaboration: - Work closely with product marketing to ensure messaging consistency across all growth channels. - Partner with Clinic Success and CX teams to ensure growth programs support — not disrupt — the customer experience. - Align with Partnerships on co-marketing and referral programs. Qualifications - 4 - 8 years of experience in growth, demand generation, or lifecycle marketing. - Experience generating leads for B2B2C, marketplaces, SMBs, multi-location operators, or services-heavy businesses. - A data-driven individual with strong analytical instincts and empathy for non-traditional buyers. - Comfort operating in a Sales and Clinic Success assisted motion. - Bias toward action, testing, iteration, and strong decision making based on data. - Ability to travel on a quarterly basis. What will make you stand out - Familiarity marketing to veterinary, healthcare, or similarly regulated SMB or multi-location audiences. - Prior tenure at a seed or Series A/B startup in a nascent growth capacity. - A demonstrated history of measurable funnel impact: improved activation rates, compressed time-to-first-plan, or expansion metrics attributable to marketing programs. - Ability to design and execute ICP segmentation experiments and convert findings into channel or messaging strategy. Benefits - Day 1 medical/dental/vision benefits. - Flexible time off + 11 Snout calendar holidays. - Paid parental leave. Compensation $120,000 - $150,000 base salary.