Growth Marketer
Location
United States
Posted
30 days ago
Salary
$120K - $150K / year
Seniority
Mid Level
Job Description
Growth Marketer
Snout
Role Description Snout is searching for a strategic and data-driven Growth Marketer (Demand Generation) based in the USA (preferably on the east coast) to own how Snout acquires, activates, and expands its clinic base while increasing average plans sold per clinic. This is a foundational growth marketing role with an opportunity to lead creative and data-driven experiments. You'll own the top and mid-funnel engine that feeds Business Development, Sales, and Clinic Success with high-intent clinics, while also supporting activation and expansion once they're live. This role blends demand generation, lifecycle thinking, and operational empathy in equal measure. If you're ready to own the funnel and shape the future of veterinary wellness, we want to hear from you! What you’ll do - Clinic Acquisition: - Drive inbound demand from qualified veterinary clinics via paid search, paid social, partner campaigns, and content syndication. - Build and optimize ICP-specific funnels for small clinics and multi-clinic groups. - Partner with Sales to align on lead quality, handoff, and conversion. - Activation Support (Post-Close Enablement): - Support the “Signed” to “Activated” journey with clinic-facing education, plan launch templates, and email/SMS campaigns Snout sends on behalf of clinics. - Partner with Clinic Success to identify friction points and build programs that reduce time-to-first-plan. - Expansion & Usage Growth: - Create programs that help clinics launch additional plans, increase monthly enrollment per clinic, and expand across locations or pet segments. - Support seasonal and lifecycle-based expansion motions including senior plans, add-ons, and multi-pet offerings. - Lifecycle & Experimentation: - Own experimentation across acquisition and early lifecycle stages: channel tests, messaging tests, and ICP segmentation. - Track performance across the full funnel, not just MQLs — including: activation rate, time to first plan, and expansion indicators. - Cross-Functional Collaboration: - Work closely with product marketing to ensure messaging consistency across all growth channels. - Partner with Clinic Success and CX teams to ensure growth programs support — not disrupt — the customer experience. - Align with Partnerships on co-marketing and referral programs. Qualifications - 4 - 8 years of experience in growth, demand generation, or lifecycle marketing. - Experience generating leads for B2B2C, marketplaces, SMBs, multi-location operators, or services-heavy businesses. - A data-driven individual with strong analytical instincts and empathy for non-traditional buyers. - Comfort operating in a Sales and Clinic Success assisted motion. - Bias toward action, testing, iteration, and strong decision making based on data. - Ability to travel on a quarterly basis. What will make you stand out - Familiarity marketing to veterinary, healthcare, or similarly regulated SMB or multi-location audiences. - Prior tenure at a seed or Series A/B startup in a nascent growth capacity. - A demonstrated history of measurable funnel impact: improved activation rates, compressed time-to-first-plan, or expansion metrics attributable to marketing programs. - Ability to design and execute ICP segmentation experiments and convert findings into channel or messaging strategy. Benefits - Day 1 medical/dental/vision benefits. - Flexible time off + 11 Snout calendar holidays. - Paid parental leave. Compensation $120,000 - $150,000 base salary.
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