• The Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. • They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Google and Bing Advertising. • In addition to their account responsibilities, they are actively involved in developing the Paid Media team through training, escalation support, auditing existing accounts, and upleveling the product. • The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. • The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. • On top of their Paid Media knowledge, the Senior Performance Analyst has an understanding of cross channel strategy, how their service impacts the broader media mix, and general business acumen.

• Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events. • Audit and optimize the “leaky bucket.” Help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting. • Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts. • Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database. • Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks. • Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets.

Role Description We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will independently own and operate our paid search program, bringing both analytical rigor and business judgment to their work, proactively shaping strategy, and moving fast on opportunities. This role has real ownership and impact. You won't be handed a playbook, you'll be building one. We're looking for someone who defaults to initiative, shapes strategy rather than executes it, and is energized by seeing their work translate into real results. Key Responsibilities - Drive new renter growth by optimizing paid search campaigns, focusing on Google Ads and Microsoft Ads, continuously refining strategies to maximize ROAS. - Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix. - Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance. - Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels. - Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners. - Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities. - Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency. - Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders. - Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices. - Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance. Qualifications - 3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM. - Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end, owning outcomes, driving tests, and delivering results with genuine accountability for the program. - Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage. - Experience in developing and scaling new search campaigns and keyword strategies. - Excellent communication and project management skills. - Ability to collaborate effectively with diverse teams. Requirements - Data-Driven Mindset: Comfortable working with performance data and using it to guide campaign optimization decisions. - Strong analytical thinking and problem-solving skills specific to paid search metrics. - Ability to identify relevant KPIs for different search campaigns and initiatives. - Naturally curious and proactive about using data; spots trends, asks questions, and brings observations forward rather than waiting for problems to surface. Nice to Have - Experience with Google Tag Manager and conversion tracking. - Familiarity with other search platforms (Apple Search Ads). - Experience with automated bidding strategies and machine learning optimization. - Familiarity with the real estate tech, marketplace, or tech industry. Compensation At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is: - Zone 1: $115,000 - $140,000 TTC (including $103,000 - $124,000 base salary) + equity. - Zone 2: $106,000 - $129,000 TTC (including $96,000 - $113,000 base salary) + equity. - Zone 3: $98,000 - $119,000 TTC (including $88,000 - $105,000 base salary) + equity. This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. We also rely on market indicators along with considering your work location, job-related skills, experience, and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials, or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Role Description As our Performance Marketing Specialist, you will be the engine driving customer acquisition across our paid media channels. You will own the end-to-end strategy for platforms like Google, Meta, TikTok, Bing, etc., from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions. - Develop and execute comprehensive paid media strategies across all platforms with a primary focus on maximizing ROI and minimizing CAC. - Create and present monthly media buying plans and advertising budgets. - Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring. - Lead continuous A/B testing and write high-converting ad copy to improve performance. - Manage the technical aspects of our ad platforms, including pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs. - Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics (ROAS, ROI, CAC). - Conduct deep, full-funnel analysis to identify and act on optimization opportunities. Qualifications - 3+ years of hands-on experience in a Performance Marketing or Digital Marketing role or an ability to learn very fast. - Proven ability to write compelling, high-converting ad copy for various platforms or an ability to learn very fast. - Demonstrated expertise in analyzing marketing data to forecast performance and optimize ad spend or an ability to learn very fast. - Proficiency with major ad platforms (Meta, Google, TikTok, Bing, Email & other paid ads) and analytics tools (GA4, GTM, MS Clarity, Screaming Frog, Mixpanel, etc.), or an ability to learn very fast. - Strong problem-solving skills and the ability to make data-driven decisions with autonomy. Requirements - Experience working in a fast-paced digital marketing agency (Bonus Points). - Direct experience marketing to audiences in the US and the Philippines (Bonus Points). - Familiarity with the visa or immigration industry (Bonus Points). Benefits - Full-time, Remote work setup. - Competitive rate of $12-20 USD, based on experience (up to $40/hour for Eastern Europe).