• Focus on social campaigns to drive exposure and visibility on social media. • Design and manage DeFi-focused campaigns aimed at driving key performance indicators such as Total Value Locked (TVL), transaction volume, and trading volume. • Identify growth opportunities, develop and execute strategic marketing campaigns. • Collaborate closely with cross-functional teams to drive user acquisition and ecosystem expansion. • Leverage data-driven insights and market trends to optimize campaign performance and contribute to the overall growth of BNB Chain.

• Own paid media strategy, execution, and performance for B2B SaaS clients • Collaborate with organic strategists to build integrated growth programs • Define the playbook and establish reporting frameworks • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns • Manage client budgets and execute keyword research, audience development, and bid optimization • Own weekly and monthly performance reporting and present results to clients • Define and document the Omniscient paid media playbook and contribute to hiring team members

• Overall responsibility for our Amazon business (DACH focus, potential expansion to the USA) • Amazon PPC & Performance Marketing: Strategy, management and optimization of all Sponsored Ads (SP, SB, SD) including DSP — you will manage the advertising budget independently to meet profit targets (TACoS, contribution margin) • Listing & Content Optimization: Development and continuous optimization of product listings, A+ Content and Brand Stores — including AI-assisted content and image creation (with support from the internal design team) • Product Assortment Development: Independent research and identification of products that fit our portfolio as “Amazon-first” additions • Data Analysis & Reporting: Monitoring of all relevant KPIs (TACoS, ACoS, Profit, Brand Analytics, Search Query Performance) and deriving concrete actions • Building & Managing Your Own Freelancer Team (e.g., VAs for listing maintenance, reporting, reviews) — you will receive your own budget and run your setup independently • Direct collaboration with the executive team — you report directly to senior management and actively shape the Amazon strategy

• Designing the global demand generation, digital marketing, and marketing automation strategy including inbound lead acquisition and outbound account-based marketing Strategies • Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis • Building customized campaigns, messaging, and marketing by account, buyer, and persona • Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads • Leveraging the newest marketing AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity • Conducting A/B tests across channels to continuously optimize results • Enhancing and managing the lead management process to improve pipeline conversion • Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI • Growing the marketing team through mentoring and hands on management • Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business • Developing messaging, communications, and copy to maximize awareness and lead conversion • Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries • Producing account based marketing strategy focused on Global 2000 businesses • Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication • Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit • Driving search engine marketing (SEM) and advertising conversion • Leading, adapting, and optimizing content syndication strategy and implementation • Increasing quality of lead acquisition at small to very large industry events • Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management • Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series • Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads • Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI • Meeting or exceeding metrics for impressions, conversions, and paid customers • Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers