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Director, Marketing Data Science
Location
United States
Posted
122 days ago
Salary
$252K - $315K / year
Seniority
Lead
Job Description
Director, Marketing Data Science
Flex
• Own end-to-end marketing measurement across the customer lifecycle, performance marketing, and growth channels. • Design and evolve attribution and incrementality frameworks to drive efficient budget allocation and strategic decisions. • Define and maintain core marketing KPIs, dashboards, and reporting that enable clarity, accountability, and action. • Drive the evolution from descriptive analytics to predictive and prescriptive data science, including models for LTV, CAC, churn, and forecasting. • Apply machine learning approaches to improve targeting, personalization, bidding, and lifecycle optimization. • Build, lead, and mentor a high-performing marketing data science team, establishing best practices and technical rigor. • Act as a strategic partner to Marketing, Growth, Product, Finance, and executive leadership, clearly communicating insights and influencing investment decisions.
Job Requirements
- 10+ years of experience in data science, analytics, or applied statistics, with significant focus on marketing and growth.
- Deep expertise in lifecycle analytics, performance marketing measurement, and attribution methodologies.
- Strong foundation in data modeling, SQL, and analytics workflows, with hands-on experience scaling data systems.
- Proven experience leading and mentoring data science or analytics teams.
- Demonstrated ability to translate data insights into clear business impact and executive-level recommendations.
- Experience with machine learning models applied to marketing (e.g., LTV prediction, churn, targeting, optimization).
- Familiarity with experimentation platforms, marketing tech stacks, and modern data warehouses.
- Background in fintech, consumer tech, or high-growth digital businesses.
- Experience partnering with senior executives and influencing company-level strategy.
Benefits
- Competitive medical, dental, and vision available from Day 1
- Company equity
- 401(k) plan with company match (our company match kicks off at the beginning of 2026)
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
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