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Senior Manager, Data Science & Analytics
Location
Texas
Posted
123 days ago
Salary
$125K - $145K / year
Seniority
Senior
Job Description
Senior Manager, Data Science & Analytics
Zeta Global
• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities. • Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes. • Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals. • Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact. • Establish and maintain robust testing frameworks that are statistically valid and operationally scalable. • Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication. • Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns. • Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention. • Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities. • Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact.
Job Requirements
- Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines.
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
- Expertise in advanced analytics tools and Business Intelligence tools.
- Proven experience designing and scaling experiments in a digital environment.
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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