• Overhauling existing customer communications, including CRM, email, SMS, and in-app copy • Taking messaging from functional to value-additive and relationship-driven • Working closely with Product, Design, Growth, and Customer Insights teams • Driving customer growth and building brand affinity through producing creative organic content

• Overhauling existing customer communications including CRM, email, SMS, and in-app copy • Working closely with Product, Design, Growth, and Customer Insights team to build trust and engagement • Driving customer growth and building brand affinity through producing creative organic content

• We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. • Turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled. • Work closely with the performance team, growth managers, product and funnel owners, creators and production teams, and clients. • Build and run structured creative tests with clear hypotheses. • Ensure creative never bottlenecks growth and maintain high creative velocity across accounts. • Use AI to speed up research, ideation and iteration.

Role Description We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. This is not a “make pretty ads” role. This role sits at the intersection of: - Performance marketing - Social-native copywriting - User psychology - Creator-led production - AI-native research - Creative testing systems - Funnel and offer strategy - Platform-native growth Your job is to make sure creative is never the ceiling on growth. You will turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled across Meta, TikTok, YouTube Shorts, Reels, creator content, AI-generated workflows and emerging placements. You will work closely with: - The performance team, to understand what is actually converting - Growth managers, to align creative strategy with commercial priorities - Product and funnel owners, to connect ads with onboarding, pricing and conversion - Creators and production teams, to turn concepts into assets - Clients, to explain the thinking behind creative strategy and testing The best person for this role is commercially sharp, socially fluent, deeply curious about people, and excited by how AI is changing the creative process. Qualifications - Experience working with creators, UGC, or content pipelines at scale. - Proven experience in performance-led creative, paid social, or growth strategy. - Actively using AI tools in your workflow across research, ideation or production. - Comfort working directly with performance data and using it to inform creative decisions. - Experience in apps, subscriptions, DTC or performance-driven environments is a strong plus. - Strong track record of developing concepts that drove measurable results, not just engagement. - Deep understanding of short-form, social-native content across TikTok, Meta, Reels and similar platforms. Requirements - No task is beneath you. - You are fast, but structured. - You have high attention to detail. - You think in angles, not just formats. - You are not precious about your ideas. - You are curious about people, not just platforms. - You are commercially minded. You care about outcomes. - You understand what makes someone stop, care and act. - You use data to inform decisions, not justify them after the fact. - You are comfortable operating in ambiguity and figuring things out. Benefits - Work from anywhere, with flexibility around how you structure your day. - Direct exposure to high-growth clients and meaningful work. - Regular team meetups and retreats, with travel covered. - Access to conferences, events and industry sessions. - Small team, high ownership, fast progression.