Role Description We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine. This is not a “make pretty ads” role. This role sits at the intersection of: - Performance marketing - Social-native copywriting - User psychology - Creator-led production - AI-native research - Creative testing systems - Funnel and offer strategy - Platform-native growth Your job is to make sure creative is never the ceiling on growth. You will turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled across Meta, TikTok, YouTube Shorts, Reels, creator content, AI-generated workflows and emerging placements. You will work closely with: - The performance team, to understand what is actually converting - Growth managers, to align creative strategy with commercial priorities - Product and funnel owners, to connect ads with onboarding, pricing and conversion - Creators and production teams, to turn concepts into assets - Clients, to explain the thinking behind creative strategy and testing The best person for this role is commercially sharp, socially fluent, deeply curious about people, and excited by how AI is changing the creative process. Qualifications - Experience working with creators, UGC, or content pipelines at scale. - Proven experience in performance-led creative, paid social, or growth strategy. - Actively using AI tools in your workflow across research, ideation or production. - Comfort working directly with performance data and using it to inform creative decisions. - Experience in apps, subscriptions, DTC or performance-driven environments is a strong plus. - Strong track record of developing concepts that drove measurable results, not just engagement. - Deep understanding of short-form, social-native content across TikTok, Meta, Reels and similar platforms. Requirements - No task is beneath you. - You are fast, but structured. - You have high attention to detail. - You think in angles, not just formats. - You are not precious about your ideas. - You are curious about people, not just platforms. - You are commercially minded. You care about outcomes. - You understand what makes someone stop, care and act. - You use data to inform decisions, not justify them after the fact. - You are comfortable operating in ambiguity and figuring things out. Benefits - Work from anywhere, with flexibility around how you structure your day. - Direct exposure to high-growth clients and meaningful work. - Regular team meetups and retreats, with travel covered. - Access to conferences, events and industry sessions. - Small team, high ownership, fast progression.

• Join Pearmill's creative team and help come up with ideas for ads that run on social media • Think up copy, visuals, and video concepts designed to stop the scroll • Use AI to research, brainstorm, build concepts, and bring ideas to life • Analyze performance data to drive creative decisions • Collaborate with Creative Strategists, designers, and motion artists • Participate in client calls and gradually contribute to presentations

• Own the day-to-day creative thinking on multiple accounts • Concept, script, and build creative frameworks for client accounts • Develop hooks, ideas, and test concepts grounded in performance data • Conduct asset-level creative analysis and monitor key creative metrics • Own a structured testing methodology to define hypotheses and success criteria • Collaborate with media buyers, designers, and motion artists • Communicate directly with clients • Conduct audience research and competitive intelligence

• Own the end-to-end creative strategy for paid media campaigns (Meta, Google, TikTok, etc.) • Lead creative ideation, testing frameworks, and iteration cycles for performance marketing • Collaborate cross-functionally with designers, copywriters, and media buyers to deliver high-converting creatives • Analyze campaign data and translate insights into actionable creative improvements • Conduct in-depth competitor and market research to inform campaign direction • Develop creative briefs, messaging frameworks, and scalable campaign concepts • Drive continuous optimization of ad creatives to improve CTR, CPA, and ROI • Mentor junior creatives or provide direction where needed