• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels • Manage marketing calendars, timelines, workflows, and campaign priorities • Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media • Support brand consistency across all markets, platforms, and practice areas • Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs • Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting • Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms • Oversee digital ad planning, creative reviews, A/B testing, and performance optimization • Collaborate with agencies or internal teams to ensure KPIs are met • Track and report on ROI, cost per lead, conversion rates, and channel performance • Manage marketing projects from concept to execution • Oversee vendor, contractor, and agency relationships • Supervise junior marketing staff, providing mentorship, feedback, and performance support • Ensure deadlines are met and projects are delivered at a high standard • Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing • Review and approve creative assets, messaging, and brand materials • Monitor SEO performance and provide recommendations for content improvements • Collaborate with internal writers and attorneys to ensure accuracy and compliance • Produce weekly and monthly performance data • Analyze trends in intake data, ad spend, traffic, rankings, and engagement • Recommend improvements for efficiency, lead quality, and user experience

• You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. • Building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter. • Build and optimize lifecycle campaigns that directly drive net revenue retention. • Create the content and experiences that help customers get more value. • Partner with Product to understand feature usage patterns and identify expansion opportunities. • Work with Customer Success to build playbooks that combine high-touch and automated motions. • Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations. • Feed insights from RevOps to refine segmentation, scoring, and campaign triggers.

• Regularly update the Webflow sites • Continually look for ways to improve student experiences on the web • Help craft the systems and architecture to meet student needs

• Own and execute global ABM programs and playbooks for one or two of our target segments managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization. • Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle. • Partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration. • Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data, insights, and best-practice guidance that support opportunity creation and progression. • Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance and effectiveness, and overall channel impact. • Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging that align with Arcesium’s value proposition, sales initiatives, and broader ABM strategy.