• Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential • Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms • Create and continuously refine our brand book, establishing it as the north star for all creative expression • Partner with executive leadership to translate business objectives into compelling creative strategies • Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale • Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company • Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency • Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality • Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists • Foster a culture of creative excellence, experimentation, and accountability • Develop clear career paths and growth opportunities for team members • Balance in-house capabilities with strategic external partnerships and agencies • Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives • Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content • Work with Technology teams to ensure seamless creative implementation across digital platforms • Support Sales and Partnership teams with materials that accelerate business development • Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation • Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine • Champion innovative approaches that differentiate Maximus in a crowded wellness landscape • Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team

Role Description The Art Director, Waterparks & FECs will lead the visual direction and execution of brand and campaign creative across the Waterparks and Family Entertainment Center (FEC) portfolio, including Castle Park. This is a senior, hands-on role responsible for shaping and evolving brand identity, developing high-impact creative, and ensuring consistency across all channels. This role will concept and create hero and campaign-level creative, while also building scalable design systems and templates that enable efficient execution across the broader team. The Art Director will manage one direct report and oversee the end-to-end creative workflow, ensuring projects are delivered on time and at a high standard. What You'll Do - Creative Direction & Brand Development - Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park. - Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments. - Translate business and marketing objectives into compelling, high-performing visual storytelling. - Ensure consistency and quality across all creative, maintaining a cohesive brand system. - Campaign & Asset Development - Develop campaign creative across digital, social, email, web, OOH, and in-park materials. - Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards. - Partner with marketing to bring seasonal, promotional, and always-on campaigns to life. - Template & System Creation - Build and maintain scalable design templates and toolkits for digital and print assets. - Establish clear design guidelines that enable efficient execution by designers and external partners. - Ensure templates balance brand consistency with flexibility across multiple parks and markets. - Team Leadership & Workflow Management - Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support. - Own incoming creative requests, prioritizing, assigning, and ensuring timely completion. - Determine when to personally lead work vs. delegate to the designer based on complexity and priority. - Maintain visibility into all active projects and proactively manage timelines and deliverables. - Cross-Functional Collaboration - Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders. - Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution. - Participate in campaign planning to ensure creative is integrated from concept through launch. - Production & Execution Oversight - Oversee production across digital, print, and out-of-home (OOH) channels. - Ensure all deliverables meet technical specifications and production standards. - Work with vendors and partners (print, fabrication, media) to bring creative to life in-market. Qualifications - Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution. - Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools. - Deep understanding of typography, layout, color, and visual systems. - Experience creating scalable design systems and templates. - Ability to think strategically while executing at a high level. - Highly organized with strong project management instincts. - Comfortable managing multiple priorities in a fast-paced environment. - Proactive, solution-oriented, and able to take full ownership of projects. - Strong communicator with the ability to present and defend creative decisions. - Collaborative mindset with a focus on elevating team output. Requirements - Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience). - 6–8+ years of experience in design, with at least 2+ years in a senior or lead role. - Experience across digital, print, and environmental/experiential design. - Experience managing or mentoring junior designers. Benefits - Medical, Dental, Vision plans to select from based on your needs. - Wellness resources to help you along your wellness journey. - 401(k) Retirement Plans. - Employee Stock Purchase Program. - Employee Assistance Program (EAP). - Vacation and Holidays. - Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more! Company Description Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe.

• Set and drive the creative vision for the 6sense brand across all channels: digital, web, video, experiential, and campaign work • Lead a multidisciplinary creative team; strengthen culture, capabilities, and standards to ensure consistently excellent work • Bring bold ideas forward and see them through execution without losing momentum or quality • Partner closely with brand narrative and communications teams to ensure creative and story are fully integrated • Build scalable production systems that increase throughput without sacrificing craft, including thoughtful integration of AI tools • Maintain a high creative bar across every touchpoint—from LinkedIn templates to flagship event experiences • Develop and mentor team members; create clarity through prioritization, role definition, career pathways, and feedback rhythms • Foster a culture of craft excellence, inclusive collaboration, experimentation, and continuous improvement • Evaluate resourcing, agency/contractor strategy, and team structure to scale output without compromising quality • Collaborate across marketing and cross-functional teams to bring campaigns and brand to life at scale

Role Description The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio; event experience is a plus. The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross-functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion. Responsibilities - Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs. - Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences. - Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.). - Develop creative ideas that meet project KPIs; test and iterate when necessary. - Work cross-functionally with key event and marketing leads to develop creative concepts and solutions against briefs. - Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work. - Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects. - Keen understanding and passion to learn about and share insights on design and industry trends. - Ability to think big while operating at the finest level of detail. - Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners. Qualifications - 8+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus. - Experience developing projects with creative agencies and internal creative groups; global experience is a plus. - Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video. - Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership. - Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing, and events. - Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation). - Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro). - Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders. - Excellent conceptual and problem-solving skills. - Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from. Requirements - For positions in this location, we offer a base pay of $113,700 - $156,300, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. - We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. - Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Benefits - Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.