Role Description The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio; event experience is a plus. The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross-functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion. Responsibilities - Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs. - Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences. - Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.). - Develop creative ideas that meet project KPIs; test and iterate when necessary. - Work cross-functionally with key event and marketing leads to develop creative concepts and solutions against briefs. - Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work. - Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects. - Keen understanding and passion to learn about and share insights on design and industry trends. - Ability to think big while operating at the finest level of detail. - Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners. Qualifications - 8+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus. - Experience developing projects with creative agencies and internal creative groups; global experience is a plus. - Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video. - Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership. - Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing, and events. - Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation). - Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro). - Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders. - Excellent conceptual and problem-solving skills. - Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from. Requirements - For positions in this location, we offer a base pay of $113,700 - $156,300, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. - We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. - Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Benefits - Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

• Independently conceptualize, develop and design content based on strategic direction on digital tactics • Work with senior art staff and copywriters to develop concept and layout for client, in-house, and new business projects • Work with senior art staff to develop conceptual abilities • Prepare detailed layouts and storyboards • Timely turn around on assignments • Work with in-house art department/studio as well as outside suppliers for completion of comps • Work closely with the editorial and project management departments to ensure that projects are completed according to deadlines • Create and format content • Handle multiple projects simultaneously while working under tight deadlines • Possess strong time management skills and be highly organized • Foster positive relationships between creative and other agency functional areas • Encourage strong collaborative relationships with account management and other areas • Execute initial concepts through to final completion • Manage and lead entry-level designers/art directors • Allocate appropriate personnel and outsource freelancers, as appropriate, for all creative assignments • Monitor overall quality of agency creative output and provide direction and leadership • Present creative in client meetings as requested • Perform other duties as assigned • A digital portfolio of creative samples is required, Pharmaceutical marketing samples preferred

Role Description We are adding a key role: A Creative Director for a new digital banking platform designed to move nimbly into the future and transcend our footprint while leveraging the ZBC foundation of strength and stability. The platform will require an equally dynamic creative leader with bright, modern ideas and deep chops in brand design. This is your opportunity to help build the identity of one of the fastest-growing areas of the organization and join us in setting a new standard for performance-driven design and marketing experiences. The Creative Director - Design (Enterprise Marketing) will deliver innovative design and creative direction that prioritize innovation while balancing business goals with brand integrity. They will be a culturally savvy self-starter and systems-thinker who uses data and insights to create compelling, conversion-focused work that positions us as a leader in digital-forward business banking. Initially, this position will lead and execute design and creative leadership within a small, discreet startup team, working directly with leadership, and aligning with Creative Studio executive leaders at regular intervals to ensure holistic brand alignment. Qualifications - Bachelor’s degree or master’s degree in design - Minimum 8 years of experience in graphic design, interactive, advertising, media, UX, and/or related fields - Strong visual, written, and oral presentation skills - Bonus skills: experience with banking services, regulatory environments, transactional design, identity design and/or startups - A combination of education and experience may meet job requirements Requirements - Act as a leader in the creative visioning, stewardship, and hands-on design of the platform’s brand and its marketing approach - Deliver creative strategy and design of brand assets, guidelines, and marketing campaigns that will strengthen customer trust and drive measurable results across digital, print, physical, and in-person experiences - Collaborate with performance marketing teams and other organizations to optimize creative for ROI, conversion, and sustainment - Work inside a multidisciplinary team and act as the key creative, guiding the work of a designer and writer (more may be added) - Regularly connect with and seek direction from Creative Studio - Act as an evangelist for the platform’s brand and its application throughout the enterprise - Demonstrate expert level skills in design tools, methodologies, and production processes, and coach junior members toward the same, fostering a culture of excellence - Establish creative workflows that enhance efficiency and productivity - Maintain an extensive network of creative resources for freelance and recruiting - Establish robust brand identity systems that work across many channels, ensuring quality and brand integrity across all touchpoints - Balance innovative approaches with regulatory requirements and financial industry standards - Apply cultural curiosity and cultivate knowledge of current trends in culture, advertising, and the financial sector - Use performance data and testing insights to refine creative strategies - Track and forecast marketing trends, technologies, and best practices - Manage relationships with internal stakeholders, external agencies, and production vendors to ensure quality and cost efficiency - Maintain a knowledge of regulatory requirements and ensure application of best practices to avoid risk for the organization and ensure clarity for customers - Operate with organizational savvy in a collaborative, productive manner Benefits - This position is eligible to earn a base salary in the range of $115,000 - $175,000 annually depending on job-related factors such as level of experience and location - This opportunity can be located across the Zions Bancorporation Footprint or 100% remote within the United States - Medical, Dental and Vision Insurance start day one - Life and Disability Insurance, Paid Parental Leave and Adoption Assistance - Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts - Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays - 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience - Mental health benefits including coaching and therapy sessions - Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire - Employee Ambassador preferred banking products

• Contribute a high volume of ideas that turn strategy into clear, compelling creative concepts. • Develop and execute concepts for campaigns, earned media, activations, and more across all channels, including digital, social, retail, and video. • Support projects from concept through final execution, ensuring high-quality creative output. • Partner with copywriters and cross-functional teams to build integrated work that meets business objectives. • Present ideas clearly and confidently, articulating the concept and its value. • Collaborate with Creative Directors, Associate Creative Directors, and Senior Art Directors to refine campaign direction. • Assist in planning photo and video shoots, supporting art direction on set, and working with photographers, videographers, production, vendors, and editors. • Manage multiple projects simultaneously while staying on strategy, on time, and on budget. • Contribute to brainstorms and push the work to a higher standard.