• Develop and execute a content strategy that aligns with business goals and target audiences. • Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns. • Conduct keyword research and SEO optimization to improve content visibility and search rankings. • Collaborate with designers, developers, and product teams to create compelling content assets. • Manage the content calendar to ensure consistent publication and engagement. • Analyze content performance metrics and optimize for engagement, lead generation, and conversions. • Develop brand messaging and storytelling that resonates with our audience. • Research industry trends, competitor content, and best practices to refine strategy. • Work with guest bloggers, influencers, and external writers to expand content reach.

• Build, manage, and optimize Teramind’s network of external content and creative suppliers — including content agencies, freelance writers, design studios, video producers. • Own the briefing process end-to-end: translate business and marketing objectives into clear, actionable briefs that external partners can execute against. • Establish quality standards, review processes, and performance benchmarks for all supplier output. • Manage supplier contracts, budgets, and relationships with a commercial mindset — always balancing quality, speed, and cost. • Onboard new suppliers and maintain a vetted roster of trusted partners across content, design, social, and digital disciplines. • Define and steward the Teramind brand voice across all written and editorial content, including product campaigns, customer stories, op-eds, executive thought leadership, blog and long-form editorial, and digital copy. • Ensure all external partners produce content that is on-brand, on-message, and aligned with Teramind’s positioning in the cybersecurity market. • Translate complex cybersecurity and technical subject matter into clear briefs that enable suppliers to produce compelling narratives for buyers, customers, media, and the general public. • Own the creative pillar of the marketing department — including brand standards, design systems, visual identity, and creative production — and ensure all external partners adhere to them. • Direct external design studios and creative partners to produce high-quality assets across campaign creative, event materials, reports, and digital channels. • Lead the creative brief process and ensure that visual expression is coherent and intentional across every campaign and program, regardless of which supplier executes it. • Own the digital measurement framework and ensure supplier output is continuously informed by performance data. • Oversee SEO strategy, email performance standards, platform optimization, and audience segmentation — directing specialist suppliers to execute against these strategies. • Partner with the Demand Generation team to ensure content and creative output drives measurable pipeline impact. • Own the content calendar across owned channels — social, email, web, and editorial — and manage supplier workloads and timelines to deliver against it. • Ensure every major product launch, campaign moment, and market milestone is supported by a coordinated content approach executed through the right supplier mix. • Develop influencer and amplification strategies that extend Teramind’s reach, managing relevant external partners to execute. • Serve as the primary internal partner to Communications, ensuring owned content and earned media strategies are integrated.

• Build and grow our LinkedIn channel (posts, recurring series, community management) • Actively engage and build relationships (comments, conversations, DMs) • Develop a clear editorial workflow • Create and implement content for Instagram, Facebook, and the website (blog) • Plan and execute our newsletter (including audience segmentation) • Coordinate content with our SEO/website agency • Develop reusable content formats (repurposing)

• Ensure press releases are distributed to target audience • Act as primary point of contact for clients during distribution process • Recommend content best practices to increase engagement and visibility