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Teramind was founded in 2014 to deliver workforce monitoring software and insider threat prevention with a user-centric approach to security. In addition to mon
Director of Content and Creative
Location
United States
Posted
28 days ago
Salary
0
Seniority
Lead
Job Description
Director of Content and Creative
Teramind
• Build, manage, and optimize Teramind’s network of external content and creative suppliers — including content agencies, freelance writers, design studios, video producers. • Own the briefing process end-to-end: translate business and marketing objectives into clear, actionable briefs that external partners can execute against. • Establish quality standards, review processes, and performance benchmarks for all supplier output. • Manage supplier contracts, budgets, and relationships with a commercial mindset — always balancing quality, speed, and cost. • Onboard new suppliers and maintain a vetted roster of trusted partners across content, design, social, and digital disciplines. • Define and steward the Teramind brand voice across all written and editorial content, including product campaigns, customer stories, op-eds, executive thought leadership, blog and long-form editorial, and digital copy. • Ensure all external partners produce content that is on-brand, on-message, and aligned with Teramind’s positioning in the cybersecurity market. • Translate complex cybersecurity and technical subject matter into clear briefs that enable suppliers to produce compelling narratives for buyers, customers, media, and the general public. • Own the creative pillar of the marketing department — including brand standards, design systems, visual identity, and creative production — and ensure all external partners adhere to them. • Direct external design studios and creative partners to produce high-quality assets across campaign creative, event materials, reports, and digital channels. • Lead the creative brief process and ensure that visual expression is coherent and intentional across every campaign and program, regardless of which supplier executes it. • Own the digital measurement framework and ensure supplier output is continuously informed by performance data. • Oversee SEO strategy, email performance standards, platform optimization, and audience segmentation — directing specialist suppliers to execute against these strategies. • Partner with the Demand Generation team to ensure content and creative output drives measurable pipeline impact. • Own the content calendar across owned channels — social, email, web, and editorial — and manage supplier workloads and timelines to deliver against it. • Ensure every major product launch, campaign moment, and market milestone is supported by a coordinated content approach executed through the right supplier mix. • Develop influencer and amplification strategies that extend Teramind’s reach, managing relevant external partners to execute. • Serve as the primary internal partner to Communications, ensuring owned content and earned media strategies are integrated.
Job Requirements
- 10+ years of experience in content strategy, editorial leadership, or integrated marketing, with significant experience managing external agencies, freelancers, and creative suppliers.
- Proven ability to get exceptional work out of external partners — through clear briefing, strong creative direction, and rigorous quality control.
- Deep understanding of the content and creative production process across disciplines: editorial, design, video, social, SEO, and email.
- Experience managing supplier budgets and contracts, with a commercial mindset and ability to negotiate and optimize spend.
- Expertise in translating complex, technical, or cybersecurity subject matter into clear briefs and compelling output.
- Strong track record of building and managing a high-performing supplier ecosystem rather than an internal team.
- Experience with marketing technology stacks including project management tools, DAM systems, email platforms, and analytics tools.
- Exceptional briefing, communication, and stakeholder management skills — able to align internal teams and external partners around a shared creative vision.
- Comfort operating in a fast-moving environment with competing priorities and hard deadlines.
- A sense of curiosity, self-awareness, and a focus on continuous improvement.
- Passion for cybersecurity, data protection, and building a distinctive brand in a competitive market
Benefits
- Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
- Competitive salary
- High-quality health benefits
- 401(k) with employer match
- Career growth opportunities
- Unlimited paid time off
- Company-issued laptop (choice of Mac or PC)
- Professional development budget
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