• Build, manage, and optimize Teramind’s network of external content and creative suppliers — including content agencies, freelance writers, design studios, video producers. • Own the briefing process end-to-end: translate business and marketing objectives into clear, actionable briefs that external partners can execute against. • Establish quality standards, review processes, and performance benchmarks for all supplier output. • Manage supplier contracts, budgets, and relationships with a commercial mindset — always balancing quality, speed, and cost. • Onboard new suppliers and maintain a vetted roster of trusted partners across content, design, social, and digital disciplines. • Define and steward the Teramind brand voice across all written and editorial content, including product campaigns, customer stories, op-eds, executive thought leadership, blog and long-form editorial, and digital copy. • Ensure all external partners produce content that is on-brand, on-message, and aligned with Teramind’s positioning in the cybersecurity market. • Translate complex cybersecurity and technical subject matter into clear briefs that enable suppliers to produce compelling narratives for buyers, customers, media, and the general public. • Own the creative pillar of the marketing department — including brand standards, design systems, visual identity, and creative production — and ensure all external partners adhere to them. • Direct external design studios and creative partners to produce high-quality assets across campaign creative, event materials, reports, and digital channels. • Lead the creative brief process and ensure that visual expression is coherent and intentional across every campaign and program, regardless of which supplier executes it. • Own the digital measurement framework and ensure supplier output is continuously informed by performance data. • Oversee SEO strategy, email performance standards, platform optimization, and audience segmentation — directing specialist suppliers to execute against these strategies. • Partner with the Demand Generation team to ensure content and creative output drives measurable pipeline impact. • Own the content calendar across owned channels — social, email, web, and editorial — and manage supplier workloads and timelines to deliver against it. • Ensure every major product launch, campaign moment, and market milestone is supported by a coordinated content approach executed through the right supplier mix. • Develop influencer and amplification strategies that extend Teramind’s reach, managing relevant external partners to execute. • Serve as the primary internal partner to Communications, ensuring owned content and earned media strategies are integrated.

• Build and grow our LinkedIn channel (posts, recurring series, community management) • Actively engage and build relationships (comments, conversations, DMs) • Develop a clear editorial workflow • Create and implement content for Instagram, Facebook, and the website (blog) • Plan and execute our newsletter (including audience segmentation) • Coordinate content with our SEO/website agency • Develop reusable content formats (repurposing)

• Ensure press releases are distributed to target audience • Act as primary point of contact for clients during distribution process • Recommend content best practices to increase engagement and visibility

• Own the content strategy • Build and run a content engine across blog, email, social, and gated assets • Drive SEO and AEO • Build AI-powered marketing workflows using tools like AirOps, Claude, etc. • Write exceptional copy for various formats • Create new offers and lead magnets • Extract expertise from technical staff for content • Run email marketing in HubSpot • Manage work in Monday.com and Notion • Collaborate with design and web teams • Report on performance metrics using analytics tools