• Own patient acquisition and revenue growth across all locations • Drive qualified leads (calls, forms, bookings) • Improve lead → consult → treatment start • Own rankings and visibility across all locations • Ensure full funnel tracking (lead → start) • Build clear attribution model • Scale ROI-positive campaigns • Increase reviews per location

Role Description We’re looking for a hands-on performance marketer who lives inside the ad platforms, obsesses over ROAS, CAC and LTV and knows how to scale efficiently. You’ll own paid acquisition end-to-end across Meta, Google, TikTok, Reddit, and beyond, with full responsibility for strategy, execution, and outcomes. This is a builder role centered on high-velocity experimentation. You’re at your best turning hypotheses into tests, reading the data, iterating quickly, and turning signal into scale. The old performance marketing playbooks are being rewritten by AI. The edge now comes from speed, curiosity, and embracing the latest tools to gain that competitive edge. You’re a creative problem solver who knows how to leverage paid media to unlock scalable growth levers that deliver top-level impact. What You'll Do - Design and execute paid acquisition campaigns across multiple channels with a focus on social and search to start - Drive efficient growth with a relentless focus on CAC, LTV, ROAS, and payback period - Set channel strategy, budget allocation, and scaling roadmap - Build and optimize campaign structure across targeting, bidding, creative, and landing pages - Run a high-velocity experimentation engine across creative, audiences, and funnels; develop a comprehensive A/B testing framework from hypotheses to measurable, scalable insights that drive growth - Partner with design to produce a comprehensive creative approach to build a pipeline of platform-native content that converts - Work closely with Product and Engineering to improve attribution, tracking, and conversion rates - Manage full funnel performance metrics that clearly connect spend to revenue and inform decisions - Own event tracking strategy and measurement infrastructure - Provide direct, data-backed insights to leadership on what’s working and where to invest - Build AI native workflows to optimize how we test, learn and personalize the user journey from off platform to in product Qualifications - 4+ years running paid acquisition in-house, ideally for a consumer subscription product - Demonstrated track record of scaling spend while maintaining or improving CAC/ROAS - Deep expertise in Meta and Google; TikTok and Reddit experience a plus - Performance-obsessed: you live in CAC, LTV, ROAS, and payback, and track them daily - Strong creative instincts: you know what makes a good ad work and you know how and when to iterate and infuse new content into campaigns - Full-funnel thinker: you can diagnose issues across creative, targeting, landing pages, and product - Comfortable with ambiguity and a lean team: you move fast, stay close to the work, and take responsibility for outcomes - Strong cross-functional communication skills that enable you to present your ideas clearly and concisely to both peers and executive leadership - Naturally curious and hands-on: you’re constantly testing new tools, experimenting with workflows, and finding ways to move faster and get more leverage from your time - Low ego, high ownership, and motivated to win Requirements - Not required, but a strong plus: - Data analysis and statistical modeling experience - Demonstrable experience working with or building modern AI agentic systems - Comfort with ambiguity and wearing multiple hats in a fast-paced startup Benefits - Competitive salary ($120 - $160k based on experience) + equity - Remote-first (with optional quarterly SF meetups) - Full health benefits (medical, dental, vision) - 401(k) with company match - Flexible PTO + company holidays - Professional development budget - Home office stipend - Wellness resources - Monthly hackathons

• Drive pipeline generation • Own marketing-sourced and influenced pipeline across key regions • Translate business and marketing priorities into structured demand generation programs • Partner closely with sales on account targeting and pipeline development • Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs. • Lead campaign strategy and execution • Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs. • Turn key initiatives into coordinated, multi-channel campaigns • Maintain a balanced mix of always-on and campaign-driven efforts • Optimize full-funnel performance and conversion • Improve performance across the funnel throughout the entire buyer journey • Optimize key touchpoints including: • Website journeys and landing pages • Demo and high-intent entry points • Lead-to-opportunity progression • Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity • Continuously test and improve conversion through structured experimentation (CRO) • Own channel strategy and distribution • Manage and optimize key channels including, social media, paid acquisition and retargeting, as well as email and lifecycle marketing. • Ensure content is effectively distributed and adapted across channels and audiences • Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach • Run a structured test-and-learn approach across channels to identify and scale what works • Measure, analyze and improve: • Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability • Build visibility into performance drivers across the funnel • Use data to prioritize, iterate, and scale high-performing initiatives • Leverage modern tools and AI to improve execution and efficiency

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing, including full ownership of media buying strategy, budget allocation, channel mix, and performance optimization • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging, while also leading creative strategy across channels to ensure cohesive, high-performing campaigns • Run experiments, measure performance, optimize messaging and media performance, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration, spanning media buying, creative direction, and performance optimization