• Lead the end-to-end growth engine, optimizing the entire journey from Paid Acquisition through Conversion to Monetization with the ultimate goal of maximizing LTV Margin • Optimize 7-figure monthly marketing spend across global channels and the product portfolio, ensuring capital is strategically allocated to the highest-growth opportunities • Build and refine scalable processes that empower teams to operate with high autonomy while maintaining top-tier performance standards • Synchronize cross-functional teams to ensure a unified growth strategy and a high-velocity experimentation culture • Translate granular data and market signals into high-stakes decisions regarding product direction, knowing exactly when to scale a product or pivot • Identify and exploit new channel opportunities, leveraging technical expertise to scale our health and wellness apps into global market leaders

• Go-To-Market (GTM) Ownership: Design and execute the end-to-end launch strategy, transitioning the platform from alpha phases to full public availability. • Brand Strategy: Define and own the core narrative, ensuring the platform is recognized as the default winner in the emerging Prop AMM category. • Content & Distribution: Oversee the creation of high-impact launch assets, including technical threads, video content, and live demos. • Growth & Campaigns: Develop and scale growth loops and marketing campaigns that drive user acquisition and ecosystem stickiness. • Cross-Functional Coordination: Act as the central node between Product, Business Development, Partnerships, and Market Makers to ensure a unified market presence.

Title: Marketing Director Location: 1 N Norterra Pkwy, Phoenix, AZ 85085 Job Description: Who We Are Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. What We Do First American Title is seeking a strategic, execution-focused Marketing Director for its Lender Businesses to drive measurable growth and strengthen competitive differentiation across our Lender Division. This leader will own the marketing strategy, budget, OKRs, and performance outcomes for lender segments, while leading a team of four and partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence (COE) teams (Creative, Performance Marketing, Brand). This is a high-impact role responsible for aligning marketing to clear business outcomes, maturing sales–martech integration and building organizational buy-in around marketing’s supportive and strategic business value. What You’ll Do: Own Strategy & Divisional Marketing OKRs Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives. Set & Drive KPI Accountability Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. Build executive-ready performance narratives tied to business impact. Lead & Develop a High-Performing Team Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. Allocate and optimize marketing investment to maximize measurable return and support growth priorities. Partner with Sales & BU Leaders Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. Build shared accountability for revenue outcomes through joint planning and performance transparency. Leverage COE Partnerships Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. Ensure marketing resources drive divisional results. Elevate Product Positioning & Sales Enablement Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making. Advance Martech & Funnel Maturity Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. Elevate attribution clarity and funnel transparency. Protect & Evolve the Brand Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation. What You’ll Bring: - 10+ years of B2B marketing experience within the mortgage industry, including at least 4–5 years of people leadership experience - Proven experience owning OKRs and delivering measurable revenue impact - Strong leadership experience managing and developing teams - Experience operating in matrixed organizations with multiple stakeholders - Budget ownership and performance accountability experience - Strong understanding of CRM, marketing automation, attribution, and funnel analytics - Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred - Executive-level communication and presentation skills Why This Role Matters Mortgage lenders operate in a trust-driven, risk-sensitive environment. Marketing in this space must be disciplined, credible, and directly tied to business growth. This Director will play a pivotal role in strengthening First American’s competitive position, advancing marketing maturity, and ensuring our lender strategy is backed by clear OKRs, measurable KPIs, and executive confidence. Pay Range: $135,100.00 - $180,150.00 annually This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. What We Offer By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Role Description We are hiring on behalf of our client in the decentralized finance (DeFi) sector who is seeking a visionary Chief Marketing Officer (CMO) to define and lead the narrative for a groundbreaking market structure. The client is pioneering the first-ever Proprietary Automated Market Maker (Prop AMM) DEX on the Ethereum and EVM L2 ecosystems. By leveraging advanced modular infrastructure, this platform addresses traditional limitations regarding high storage costs and non-deterministic transaction ordering. The result is a system that protects liquidity providers from toxic order flow while providing end-users with the most competitive prices and tightest spreads on-chain. The CMO will be responsible for categorizing "Prop AMM on EVM" as a new industry standard and positioning the client’s platform as the dominant leader in this space. Working directly with the CEO, CTO, and CPO, the successful candidate will own the brand, growth loops, and go-to-market strategy for a product designed to outcompete both centralized and decentralized exchanges. Key Responsibilities - Go-To-Market (GTM) Ownership: Design and execute the end-to-end launch strategy, transitioning the platform from alpha phases to full public availability. - Brand Strategy: Define and own the core narrative, ensuring the platform is recognized as the default winner in the emerging Prop AMM category. - Content & Distribution: Oversee the creation of high-impact launch assets, including technical threads, video content, and live demos. - Growth & Campaigns: Develop and scale growth loops and marketing campaigns that drive user acquisition and ecosystem stickiness. - Cross-Functional Coordination: Act as the central node between Product, Business Development, Partnerships, and Market Makers to ensure a unified market presence. - DeFi Expertise: A deep understanding of Ethereum/EVM ecosystems, L2 dynamics, and market-making primitives. - Proven Leadership: Experience in a senior marketing or growth role within the Web3 or FinTech sectors, preferably having led a successful protocol or exchange launch. - Narrative Building: Exceptional ability to translate complex infrastructure and financial primitives into compelling, easy-to-understand narratives for both retail users and institutional partners. - Strategic Execution: Ability to move seamlessly from high-level strategy to hands-on execution in a fast-paced, high-velocity environment. - Collaborative Mindset: Experience working closely with founding teams and technical stakeholders to align product roadmaps with market demand. - Market Leadership: The opportunity to define a new primitive in DeFi and work on a product with a significant infrastructure edge. - High Impact: Direct access to the founding team with an emphasis on fast execution and significant autonomy. - Competitive Compensation: A robust base salary paired with meaningful equity/token upside (offering between 1%–2%). - Innovation-First Environment: Exposure to cutting-edge modular rollup frameworks and synchronous cross-chain composability. Interview Process - Initial Founder Interview: An introductory conversation with the Co-Founder to discuss vision and alignment. - Technical Briefing: A focused discussion with the second Co-Founder regarding the platform’s technical architecture and market positioning. - Final Review: A concluding session with an additional team member to cover finer operational details and final logistics. Commitment to Equality and Accessibility At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.