• Identify and compile targeted prospect lists from Instagram based on defined criteria • Conduct online research to find relevant leads and profiles • Organize and maintain accurate lead data in Google Sheets • Send Instagram outreach messages and invites using provided scripts • Send LinkedIn connection requests using pre-built lists • Follow structured outreach workflows and ensure consistency in execution • Maintain and update lead tracking sheets with accuracy • Ensure all outreach activity is properly logged and organized • Keep records clean, structured, and up to date • Assist with light administrative and coordination tasks as needed • Follow SOPs and workflows to ensure smooth daily operations

• Schedule and publish content across multiple client accounts using social media tools • Execute manual posting where required, including Stories and restricted-location posts via VPN • Maintain and update content calendars for all assigned accounts • Ensure timely and accurate publishing with zero missed posts • Flag publishing issues proactively and resolve them efficiently • Execute engagement strategies including proactive commenting and outreach • Respond to DMs across platforms, especially Instagram and Facebook • Engage with relevant community and partner accounts to grow reach • Maintain brand voice consistency in all interactions • Escalate sensitive interactions appropriately • Write platform-specific captions for Instagram, Facebook, TikTok, and LinkedIn • Adapt tone and messaging across multiple brand voices • Create natural, engaging copy for comments and DMs • Research trends, hooks, and formats to keep content relevant • Ensure all written content reflects native social media language • Pull and compile monthly analytics reports using internal tools • Translate data into clear, client-facing insights • Ensure accuracy and timeliness of all reports • Track performance metrics across accounts • Proactively identify trends, platform updates, and content ideas • Support influencer research and campaign preparation • Organize digital assets and maintain structured file systems • Provide daily and weekly updates during onboarding

• Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more. • Manage posting schedules for both company and product-specific pages. • Create meaningful and relevant comments to drive conversations and visibility. • Support community engagement by monitoring and responding to follower interactions. • Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.). • Track performance and engagement metrics to continuously improve content strategy. • Stay current with social media trends, language, and best practices to ensure relevance and creativity.

• Collaborate with the Creator Relations Specialist to execute social media campaigns in coordination with influencer and creator partnerships. • Draft, schedule, and publish posts across platforms (TikTok, Instagram, LinkedIn, Twitter, etc.). • Monitor, comment and post on social media channels daily—supporting community engagement by responding to comments and interactions. • Collect, organize, and review creator deliverables for alignment with campaign objectives. • Track content performance metrics and help prepare reports for internal teams. • Stay on top of social media trends, formats, and best practices to bring fresh ideas to campaigns. • Provide administrative and coordination support for creator collaborations, events, and cross-team initiatives.