• Schedule and publish content across multiple client accounts using social media tools • Execute manual posting where required, including Stories and restricted-location posts via VPN • Maintain and update content calendars for all assigned accounts • Ensure timely and accurate publishing with zero missed posts • Flag publishing issues proactively and resolve them efficiently • Execute engagement strategies including proactive commenting and outreach • Respond to DMs across platforms, especially Instagram and Facebook • Engage with relevant community and partner accounts to grow reach • Maintain brand voice consistency in all interactions • Escalate sensitive interactions appropriately • Write platform-specific captions for Instagram, Facebook, TikTok, and LinkedIn • Adapt tone and messaging across multiple brand voices • Create natural, engaging copy for comments and DMs • Research trends, hooks, and formats to keep content relevant • Ensure all written content reflects native social media language • Pull and compile monthly analytics reports using internal tools • Translate data into clear, client-facing insights • Ensure accuracy and timeliness of all reports • Track performance metrics across accounts • Proactively identify trends, platform updates, and content ideas • Support influencer research and campaign preparation • Organize digital assets and maintain structured file systems • Provide daily and weekly updates during onboarding

• Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more. • Manage posting schedules for both company and product-specific pages. • Create meaningful and relevant comments to drive conversations and visibility. • Support community engagement by monitoring and responding to follower interactions. • Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.). • Track performance and engagement metrics to continuously improve content strategy. • Stay current with social media trends, language, and best practices to ensure relevance and creativity.

• Collaborate with the Creator Relations Specialist to execute social media campaigns in coordination with influencer and creator partnerships. • Draft, schedule, and publish posts across platforms (TikTok, Instagram, LinkedIn, Twitter, etc.). • Monitor, comment and post on social media channels daily—supporting community engagement by responding to comments and interactions. • Collect, organize, and review creator deliverables for alignment with campaign objectives. • Track content performance metrics and help prepare reports for internal teams. • Stay on top of social media trends, formats, and best practices to bring fresh ideas to campaigns. • Provide administrative and coordination support for creator collaborations, events, and cross-team initiatives.

Base Social Lead Remote - USA Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way. At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation. Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone. We are looking for a strong Social Lead to own and evolve our social presence across platforms. This role will shape how Base shows up online, from daily conversation on crypto Twitter to large-scale ecosystem storytelling. About the Role You’ll be responsible for developing social strategy, creating and distributing high-impact content, and engaging directly with builders, creators, and the broader crypto community. The ideal candidate understands internet culture, thrives in fast-moving environments, and knows how to translate complex ideas into posts that resonate with crypto-native audiences. This role sits at the intersection of marketing, ecosystem growth, and communications. You’ll work closely with teams across Base and Coinbase to highlight builders, launch initiatives, and ensure Base’s voice remains credible, relevant, and deeply embedded in the onchain conversation. What you’ll be doing: - Own social strategy: Develop and execute Base’s social strategy across platforms including X, TikTok, IG and emerging crypto-native networks. Shape how Base shows up in daily discourse and key industry moments. - Leadership and operations: oversee the Base social team, support their work and development, and set them up for success. - Content creation & distribution: Create and publish social-first content that communicates Base’s mission, ecosystem activity, and cultural moments. Translate product launches, builder stories, and ecosystem updates into engaging social formats. - Ecosystem amplification: Partner with builders, creators, and ecosystem teams to spotlight projects launching on Base and amplify their stories through social channels. - Community engagement: Actively participate in crypto-native conversations, responding to trends, engaging with builders and creators, and maintaining Base’s presence in real-time discussions. - Campaigns & launch moments: Lead social planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences. - Cross-functional collaboration: Work closely with product, developer relations, communications, and marketing teams to align messaging and ensure coordinated launches. - Analytics & optimization: Track social performance, analyze trends and sentiment, and continuously refine content strategies to improve reach, engagement, and impact. What we look for in you: - Experience: 6+ years managing social media or digital content for high-growth technology, crypto, or internet-native brands. - Leadership: Experience running teams, building and executing content strategy, and developing talent. - Crypto native: Deep familiarity with crypto culture, communities, and platforms. Comfortable navigating conversations across crypto Twitter and emerging social ecosystems. - Strong content instincts: Ability to craft clear, concise, and culturally relevant posts that resonate with technical and non-technical audiences. - Creative & experimental: Comfortable testing new formats, memes, and content strategies to reach new audiences and keep the brand culturally relevant. - Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy. - Operational excellence: Ability to manage multiple initiatives simultaneously while maintaining high-quality output. - Voice & brand sensibility: Strong sense of tone and audience, with the ability to maintain a credible and engaging brand voice. - AI Fluency: Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human-in-the-loop practices to deliver business-ready outputs and drive measurable improvements in efficiency, cost, and quality. Nice to haves: - Experience working with developer ecosystems or crypto communities. - Experience managing social for a crypto protocol, exchange, or company. - Background in content production such as short-form video, podcasts, or livestreams. - Existing relationships with builders, creators, and crypto-native influencers.   Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $170,765 - $200,900 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.