• Build and execute integrated campaigns aligned to company priorities, product launches, industry moments, and revenue goals. • Translate messaging and positioning into campaign plans spanning digital, email, content, webinars, field programs, events, partner motions, and customer expansion opportunities. • Develop campaign briefs, timelines, workflows, and success metrics to ensure flawless execution. • Manage campaign calendars and coordinate launches across multiple concurrent priorities. • Serve as the central quarterback across Field Marketing, Events, Partner Marketing, Customer Marketing, Product Marketing, Sales, BDR, Creative, and Operations teams. • Ensure messaging consistency, timing alignment, and accountability across stakeholders. • Help unify multiple tactics into one coordinated market motion rather than disconnected activities. • Support sellers and BDR teams with campaign context, messaging, and activation plans. • Build campaigns that create net-new pipeline, accelerate open opportunities, and support expansion within existing accounts. • Partner with Sales, BDR, and Customer Marketing teams to align campaigns to funnel priorities and territory needs. • Support account-based and segment-based campaign motions for priority accounts and buying groups. • Define campaign KPIs including engagement, meetings, pipeline creation, influenced pipeline, velocity, attendance, and ROI. • Analyze campaign performance and recommend optimizations to improve outcomes. • Run testing across offers, audiences, messaging, and channels to continuously improve results. • Present campaign insights and business impact to leadership. • Partner with Marketing Operations to target priority accounts, personas, industries, customer segments, and regions. • Help operationalize ICP-based campaigns and tiered targeting strategies. • Ensure personalization is used where it drives the most impact. • Use AI tools to accelerate campaign planning, content creation, reporting, testing, and operational efficiency. • Bring new ideas that improve speed, quality, and campaign performance.

Role Description Avalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and always-on programs that drive pipeline and revenue growth with our partners. Reporting to the Senior Director of Partner Marketing, you'll collaborate across teams to build go-to-market programs that accelerate joint growth and expand our impact in the market. This is a remote, US-based role. - You will oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners. - You will collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence. - You will align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline. - You will collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint. - You will monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs). - You will optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms. - You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels. - You will mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability. Qualifications - 8+ years experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing. - Experience overseeing partner marketing strategy and collaboration. - Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams. - Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo). Requirements - The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations: - Colorado: $136,400 - $225,000 (annually) - Washington: $136,400 - $248,600 (annually) - California: $136,400 - $272,500 (annually) - NYC: $150,800 - $272,500 (annually) - The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. - This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. Benefits - Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. - Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance. - Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. Company Description We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• Plánovat a spouštět placené kampaně na Meta (Facebook & Instagram) — od nápadu přes brief až po live • Vymýšlet nápady na kampaně a obsahové koncepty, které rezonují s českým a slovenským publikem • Zadávat jasné briefy grafikům a hlídat, aby výstupy odpovídaly záměru • Sledovat výkonnost kampaní a připravovat pravidelné reporty s konkrétními doporučeními • Monitorovat konkurenci a identifikovat příležitosti k testování • Vyhledávat a rozvíjet strategická partnerství, která rozšíří dosah ADI na českém a slovenském trhu • Zastupovat ADI na oborových eventech, meetupech a komunitních akcích — budovat povědomí o značce přímo v terénu • Spolupracovat s týmem a zajišťovat soulad marketingu s firemními cíli

Role Description The Field Marketing Specialist – Event Delivery plays a critical role in executing Ellucian’s field marketing portfolio by managing end-to-end event logistics across regions and programs. This early career role supports Field Marketing Managers and association-led initiatives through best-in-class planning, coordination, and on-site execution. - Manage logistics for field marketing events across the portfolio, including go-live celebrations, roadshows, association events, and regional field programs. - Coordinate venue sourcing, contracts, shipping, staffing, vendors, and on-site execution. - Serve as logistics lead for association events, on-campus celebrations, and Ellucian-hosted events in partnership with Field Marketing leadership. - Support multiple concurrent events with strong attention to detail and proactive risk management. - Manage event calendars, timelines, budgets, and post-event data collection/reporting. - Partner closely with Sales, Customer Success, Corporate Events, and external vendors. - Travel frequently to support on-site execution and customer engagement. Qualifications - 1-3 years of experience in event marketing, field marketing, or event logistics. - Proven experience managing complex, multi-location events. - Strong organizational and project management skills. - Excellent communication and stakeholder management abilities. - Experience in higher education or B2B SaaS preferred. - Ability to travel 50 – 75%, including evenings and occasional weekends. Benefits - Comprehensive health coverage: medical, dental, and vision. - Flexible time off. - Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests. - 401k w/ match & BrightPlan - to help you save for the future. - Parental Leave. - 5 charitable days to support the community that supports us. - Telemedicine. - Wellness programs. - Headspace Care (mental health). - Wellbeats (virtual fitness classes). - RethinkCare & Wellthy– caregiver support. - Diversity and inclusion programs which provide access to internal employee resource groups. - Employee referral bonuses to encourage the addition of great new people to the team. - Education Assistance Program. - Professional development opportunities.