• Spend day on the client's platform using social listening tools • Identify emerging trends, technical friction, and brand sentiment • De-escalate high-stakes threads and translate user input into actionable insights • Ensure every user feels heard, valued, and supported

Role Description As a Commerce Media Senior Specialist, you will support the execution and optimization of marketing campaigns within the commerce media ecosystem. You will leverage your growing expertise to drive client success through effective campaign management, performance tracking, and collaboration with internal teams. Key Responsibilities - Client-Centric: - Build, drive, and optimize successful Search marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI. - Foster rapport with clients through weekly interactions via phone, email, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above. - Product-Led: - Integrate Tinuiti’s product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success. - Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits. - Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance. - Data & Measurement Data-Driven: - Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement. - Communicate holistic strategy behind your clients’ KPIs by interpreting trends and leveraging cross-channel data/insights within your purview. - Channel Specific Expertise & The Tinuiti Way: - Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients. - Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms. - Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally. - Owner Mindset: - Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives. - Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback. Qualifications - 3-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+. - Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred. - Familiarity with tools such as Skai, Helium10, Pacvue, and Analytic Index preferred. Benefits - Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 16 paid holidays, including multiple long weekends. - Healthcare: Medical, Dental, Group Life Insurance, and Income Protection. - Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions. - Perks and Wellness: Help@Hand Wellbeing services, Thankful giving. - Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay; Non-Birthing parents will receive 4 weeks of leave with 100% pay. - Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.

• Help us create and test social media content, track what's working (and what's not), manage our posting schedule, and bring your own creative ideas to the table. • Help us figure out what content works best by testing different posts and ideas. Keep an eye on what's trending and let the team know when you spot something we should jump on. • Help manage when and where we post content. Work with our content creators to make sure everything goes out on time. • Track how our posts are doing—likes, comments, shares, all of it. Help create reports that show what's working and share your insights with the team. • Come up with ideas for content that fits our brand. Help write creative briefs (basically instructions for content creators) and give feedback on what we should post. • Help out with other projects the team needs support on.

Role Description The Social & Paid Media Specialist leads the planning, execution, and optimization of organic and paid social media campaigns in support of the American Battle Monuments Commission (ABMC). This role is responsible for developing platform-specific strategies, creating and publishing content, managing audience engagement, and driving measurable growth across digital channels. This position plays a central role in delivering timely, accurate, and compelling storytelling to domestic and international audiences, supporting high-visibility commemorative events and ongoing outreach initiatives. Key Responsibilities - Develop and execute integrated social media strategies across platforms including Facebook, Instagram, Flickr, LinkedIn, X, and YouTube. - Plan and manage content calendars aligned with campaigns, events, and organizational priorities. - Write, edit, and publish platform-specific content, ensuring accuracy, tone, and audience relevance. - Manage paid social campaigns, including audience targeting, budgeting, A/B testing, and performance optimization. - Monitor social channels for engagement, respond to comments and messages, and elevate issues as needed. - Provide real-time social media coverage during events and campaigns, including rapid-turn content. - Collaborate with creative and multimedia teams to produce visual and video content optimized for social platforms. - Track performance metrics and contribute to reporting and optimization efforts. - Ensure all content aligns with brand standards and organizational messaging. Qualifications - Bachelor's degree in Communications, Marketing, Journalism, or related field. - 7+ years of experience managing social media and digital campaigns. - Demonstrated experience executing both organic and paid social media strategies. - Strong writing and editing skills with the ability to adapt tone across platforms. - Experience with social media management and analytics tools (e.g., Hootsuite, Sprout, native platforms). - Ability to manage multiple priorities in a fast-paced environment. - Must be US-work eligible. - Must be able to successfully complete a Public Trust background investigation. Preferred Qualifications - Fluency in French. - Experience supporting federal, nonprofit, or mission-driven organizations. - Familiarity with international or multicultural audience engagement. - Experience supporting live or high-visibility events. Work Environment - Fully remote. - Standard business hours with occasional need for extended hours during major events. Benefits - Health, dental, vision insurance. - Generous paid vacation and holiday leave. - Flexible Spending Account (medical and dependent). - 401(k) with employer match. - Life insurance. - Short-term and long-term disability. - Tuition assistance and professional development opportunities.