• Support in creating, updating and developing POS materials and assisting with promotions, campaigns and retailer activations • Research market, competitor and assortment data and prepare presentations for internal coordination and client meetings • Maintain product, marketing and retailer data in tools and databases • Coordinate with external service providers (e.g., print shops, agencies) and organize and monitor material inventories and shipping activities • Maintain and update the central Brand Hub (SharePoint) and support listing topics and marketing collateral • Assist with trade show preparations and support communication with retail partners, e.g., by providing brief updates or text templates

• Coordinate and support delivery of marketing campaigns across digital, email, social, content, and partner channels • Track campaign performance using marketing automation and analytics tools, and prepare performance summaries • Manage the marketing calendar, coordinating inputs from internal teams, partners, and agencies • Support content development including blogs, landing pages, case studies, partner content, social posts, and event collateral • Maintain and update website content, support SEO and conversion optimisation initiatives, and manage forms, CTAs, and basic troubleshooting • Schedule and publish content across social platforms, monitor engagement, and support performance reporting • Support coordination and promotion of events, webinars, and partner activities including logistics and post-event follow-up • Ensure all marketing outputs align with brand guidelines, tone of voice, and messaging standards

• Lead field marketing efforts and drive business growth in Central Europe • Collaborate closely with Sales for EMEA and regional sales teams • Plan and manage tradeshow and conferences across Central Europe • Submit event and field marketing content for social media • Manage local marketing spend and processes adherence • Assist OPSWAT sales teams with region-focused marketing activities such as webinars and marketing material creation • Manage lead flow and follow-up reporting outcomes for all activities • Plan and manage regular partner webinars and assist with planning/leading partner summits • Provide planning and program management support for joint marketing investments and programs • Review and provide feedback on marketing plans and assist partners in executing plans

• Own pre-purchase lifecycle. • You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability. • Set up the measurement framework. • Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. • Work with Product and Clinical on launch comms (new medications, new states, new offerings). • Fair-balance messaging, medication disclosures, and platform-policy-safe language. • In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions.