• Build a strong, consistent, premium online brand presence • Increase engagement, reach, and visibility • Create “WOW factor” content that stands out in the market • Keep all platforms fresh, current, and active • Support the team with fast, accurate client-ready outputs & Print Set Ups • Ensure Platform Compliance: Maintain active presence, uphold high visual quality standards, and ensure strict adherence to brand guidelines and consistency across all channels • Development of Diverse Content: - Short-form video content (Reels, TikToks, YouTube Shorts) - Project documentation (before-and-after case studies) - Installation and process videography - Marketing and promotional assets • Post-Production and Editing: Transform raw footage into high-impact, engaging video content featuring compelling introductory hooks and seamless narrative flow • Website Updates: Initiate new projects, develop service-specific pages, generate blog-style content • SEO Enhancement: Optimize keywords, refine page structure, craft effective meta descriptions • Schedule and publish content across platforms • Monitor performance metrics and implement necessary adjustments • Provide assistance to the Lead Designer with: - Preparation of signage proofs and layouts - Execution of minor artwork modifications

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms. • Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded. • Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works. • Collaborate with content and design teams to craft high-performing ads and landing experiences. • Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time. • Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI. • Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage. • Stay up to date on platform changes, beta features, algorithm updates, and new ad formats. • Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager. • Conduct audience research and segmentation to target high-intent and high-converting user groups. • Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

Title: Principal Digital Marketing Manager - 18-Month Defined Term Location: US-CA-Valencia; US-MN-Arden Hills; US-MN-Maple Grove Marlborough, MA, US Department: Marketing Work mode: Hybrid Job Description: Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the Role: The Principal Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives, strategies, and programs to drive overall business unit growth for Neuromodulation. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across the BSC community, engaging both direct-to-patient and healthcare provider audiences.  Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role reports to the Associate Director of Digital Marketing and works closely with the digital marketing team and patient marketing manager, contributing to overall strategy with a strong focus on execution and activation. As a key contributor, the DMM plays a critical role in achieving the division’s business goals. This position is an 18-month Defined Term role and is not a permanent full-time position.  Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.  Relocation Assistance: Relocation assistance is not available for this position at this time.  Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.   Your responsibilities will include: - Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader marketing to ensure an integrated marketing campaign strategy and activation. - Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences. - Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey. - Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports. - Regularly monitor analytics for campaigns and digital channels, collaborating with corporate analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership. - Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation. - Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills. - Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in. Required Qualifications: - Bachelor’s degree in a relevant field, with a strong preference for marketing. - Minimum of 4 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment. - Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs. - Proficiency in Google Analytics and familiarity with data visualization tools such as Tableau. - Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies. - Ability to work effectively as part of a regionally diverse team in a fast-paced environment. - Willingness to travel up to 10% based on business needs. - Availability for travel and overtime as required by business commitments. Preferred Qualifications: - MBA or advanced degree in a related field. - Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager. Requisition ID: 628082 Minimum Salary: $82100 Maximum Salary: $156000 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above. Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements). For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

• Manage the Flodesk ecosystem for segmented drip campaigns. • Draft, design, and analyze data for seasonal email broadcasts. • Own the full cycle of social media management including strategy, content creation, and analytics. • Create high-quality flyers and social media assets using Canva. • Monitor and update the "Resource List" for trusted vendors. • Review training materials to identify and implement operational optimizations. • Use ReferralMaker Pro for CRM tracking. • Create the full marketing suite for events and coordinate logistics.