Title: Growth Content Manager Location: New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote) Job Description: Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like United Airlines, Intuit, and Cox Communications, and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. We are looking for an exceptional Growth Content Manager to build and scale Cresta’s organic growth engine across SEO, AEO (AI Engine Optimization), and AI-scaled content initiatives. In this highly visible role, you will own the strategy and execution of scalable content programs that drive organic discovery, engagement, and pipeline across both traditional search engines and emerging AI-driven search experiences. You will play a key role in defining how Cresta shows up when buyers research AI, contact center transformation, and automation. RESPONSIBILITIES - Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO - Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities - Develop scalable, derivative content frameworks that can be reused across channels and campaigns - Own and drive progress against a number of high-priority website content initiatives - Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers - Optimize content for both traditional search engines and AI answer engines - Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance - Deliver regular reporting and insights on content performance and growth opportunities - Improve and scale the use of AI tools in content workflows, including building templates and internal systems - Experiment with new content formats, including interactive experiences and rapid prototyping - Collaborate cross-functionally with product marketing, demand generation, and sales QUALIFICATIONS - 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company - Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact - Strong understanding of SEO fundamentals and content strategy - Excellent writing and messaging skills, with the ability to simplify complex technical concepts - Highly data-driven, with experience in performance analysis and reporting - Strong cross-functional collaboration skills - Ability to operate in ambiguous environments and build from early-stage foundations - Coachable, resilient, and highly motivated to drive outcomes PREFERRED QUALIFICATIONS - Experience in contact center technology or customer experience software - Experience in hypergrowth startups or scale-up environments - Background experience in product marketing or solutions marketing Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life: - Comprehensive medical, dental, and vision coverage with plans to fit you and your family - Flexible PTO to take the time you need, when you need it - Paid parental leave for all new parents welcoming a new child - Retirement savings plan to help you plan for the future - Remote work setup budget to help you create a productive home office - Monthly wellness and communication stipend to keep you connected and balanced - In-office meal program and commuter benefits provided for onsite employees Compensation at Cresta: Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range: $140k - $170k + Equity We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting

• Review user-generated content across social media, forums, and online platforms for compliance with community guidelines • Identify and action inappropriate, harmful, or policy-violating content in a timely manner • Escalate complex cases to senior moderators or client teams when required • Maintain detailed logs of moderation decisions and outcomes • Provide feedback on content trends and potential improvements to moderation processes

Role Description The Senior Content Writer is responsible for leading the research, development, and execution of strategic, insight-driven content that supports brand positioning, thought leadership, marketing and business growth. This role partners cross-functionally to translate complex ideas into compelling narratives and ensures consistency across all communication channels. - Lead the research, development, and production of long-form and short-form content across digital and print channels. - Conduct primary and secondary research including industry analysis, stakeholder interviews, and customer insights. - Develop thought leadership pieces, whitepapers, case studies, executive messaging, and campaign narratives. - Create and maintain messaging frameworks aligned to brand strategy and business priorities. - Collaborate with marketing, product, creative, and leadership teams to ensure cohesive storytelling. - Manage editorial calendars and ensure timely delivery of high-quality content assets. - Provide mentorship and editorial direction to junior writers and contributors. - Maintain brand voice, tone, and editorial standards across all communications. Qualifications - Bachelor’s degree in English, Journalism, Communications, Marketing, or equivalent experience. - 5+ years of professional content writing experience. - Exceptional writing, editing, and storytelling skills. - Demonstrated ability to synthesize complex information into clear, strategic narratives. - Strong research, analytical, and organizational skills. - Ability to manage multiple projects in a deadline-driven environment. - Advanced knowledge of content development processes and editorial standards. - Strong interviewing and research skills to extract insights from subject matter experts. - Ability to translate complex or technical information into audience-focused messaging. - Excellent written and verbal communication skills. - High attention to detail and commitment to quality. - Strong time management and prioritization capabilities. - Ability to work independently and collaboratively in cross-functional environments. - Core competencies of: Strategic Thinking, Research & Insight Development, Executive Communication, Collaboration & Cross-Functional Partnership, Project Management, Brand Stewardship. Benefits - Ability to work remotely with occasional business travel. - Medical, Vision, Dental, and supplementary benefit plans. - 401k with an employer match, and an Employee Stock Purchase Plan (ESPP). - Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays. - Access to tech and growth opportunities, and leaders who want you to succeed! Salary Information The salary range for this position is approximately $80,000-95,000 base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process. United States Equal Opportunity Employment First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.

• Build & Execute the Creative Engine by producing 8-10 high quality posts/videos weekly for Meta Ads • Produce 8–10 performance-driven creatives per week (video + static) designed to improve CTR, engagement, and conversions • Execute the creative mix weekly by creating 1. Product Assets Features, durability, real use cases→ 2. Educational Assets “How to make coffee while camping”,→brewing tips 3. Lifestyle Assets Outdoor, camping, aspirational storytelling→ 4. Brand Story Assets Veteran-owned, mission, behind-the-→scenes 5. UGC / Entertainment Assets Customer clips, funny/relatable→videos • Create multiple variations of winning creatives & refresh creatives every 7–10 days to prevent ad fatigue • Craft strong hooks within the first 2–3 seconds of every video & Ensure each video communicates clear value and drives action • Leverage AI tools to Scale Creative Output by increasing creative speed, volume, and variation without compromising quality. • Utilize tools like Adobe Firefly, Runway, Pika, and other AI platforms for 1. Creative ideation 2. Asset generation 3. Video enhancement and editing • Produce faster iterations and multiple variations of each concept using AI • Continuously experiment with new AI workflows to improve efficiency and output • Stay ahead of AI content trends and apply them to improve creative performance • Increase creative output efficiency by 2–3x using AI-driven workflows • Support & Design High-Quality Creatives to Improve Conversions across Amazon and D2C Channels • Create Amazon listing images, A+ content, and infographics optimized for conversion • Design website banners, landing page creatives, and email visuals that support campaigns and promotions • Ensure consistent brand identity and messaging across all platforms • Align creatives with product positioning, customer intent, and funnel stage • Continuously Improve Creative Performance by using data and feedback loops to identify, scale, and optimize winning creatives. • Identify winning creative patterns (hooks, formats, messaging) • Double down on high-performing creatives and iterate on them • Collaborate with the Off-Amazon Growth team to: 1. Align creatives with campaign goals 2. Translate performance data into new creative directions 3. Continuously improve output based on real campaign results