Role Description The Senior Content Writer is responsible for leading the research, development, and execution of strategic, insight-driven content that supports brand positioning, thought leadership, marketing and business growth. This role partners cross-functionally to translate complex ideas into compelling narratives and ensures consistency across all communication channels. - Lead the research, development, and production of long-form and short-form content across digital and print channels. - Conduct primary and secondary research including industry analysis, stakeholder interviews, and customer insights. - Develop thought leadership pieces, whitepapers, case studies, executive messaging, and campaign narratives. - Create and maintain messaging frameworks aligned to brand strategy and business priorities. - Collaborate with marketing, product, creative, and leadership teams to ensure cohesive storytelling. - Manage editorial calendars and ensure timely delivery of high-quality content assets. - Provide mentorship and editorial direction to junior writers and contributors. - Maintain brand voice, tone, and editorial standards across all communications. Qualifications - Bachelor’s degree in English, Journalism, Communications, Marketing, or equivalent experience. - 5+ years of professional content writing experience. - Exceptional writing, editing, and storytelling skills. - Demonstrated ability to synthesize complex information into clear, strategic narratives. - Strong research, analytical, and organizational skills. - Ability to manage multiple projects in a deadline-driven environment. - Advanced knowledge of content development processes and editorial standards. - Strong interviewing and research skills to extract insights from subject matter experts. - Ability to translate complex or technical information into audience-focused messaging. - Excellent written and verbal communication skills. - High attention to detail and commitment to quality. - Strong time management and prioritization capabilities. - Ability to work independently and collaboratively in cross-functional environments. - Core competencies of: Strategic Thinking, Research & Insight Development, Executive Communication, Collaboration & Cross-Functional Partnership, Project Management, Brand Stewardship. Benefits - Ability to work remotely with occasional business travel. - Medical, Vision, Dental, and supplementary benefit plans. - 401k with an employer match, and an Employee Stock Purchase Plan (ESPP). - Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays. - Access to tech and growth opportunities, and leaders who want you to succeed! Salary Information The salary range for this position is approximately $80,000-95,000 base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process. United States Equal Opportunity Employment First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.

• Build & Execute the Creative Engine by producing 8-10 high quality posts/videos weekly for Meta Ads • Produce 8–10 performance-driven creatives per week (video + static) designed to improve CTR, engagement, and conversions • Execute the creative mix weekly by creating 1. Product Assets Features, durability, real use cases→ 2. Educational Assets “How to make coffee while camping”,→brewing tips 3. Lifestyle Assets Outdoor, camping, aspirational storytelling→ 4. Brand Story Assets Veteran-owned, mission, behind-the-→scenes 5. UGC / Entertainment Assets Customer clips, funny/relatable→videos • Create multiple variations of winning creatives & refresh creatives every 7–10 days to prevent ad fatigue • Craft strong hooks within the first 2–3 seconds of every video & Ensure each video communicates clear value and drives action • Leverage AI tools to Scale Creative Output by increasing creative speed, volume, and variation without compromising quality. • Utilize tools like Adobe Firefly, Runway, Pika, and other AI platforms for 1. Creative ideation 2. Asset generation 3. Video enhancement and editing • Produce faster iterations and multiple variations of each concept using AI • Continuously experiment with new AI workflows to improve efficiency and output • Stay ahead of AI content trends and apply them to improve creative performance • Increase creative output efficiency by 2–3x using AI-driven workflows • Support & Design High-Quality Creatives to Improve Conversions across Amazon and D2C Channels • Create Amazon listing images, A+ content, and infographics optimized for conversion • Design website banners, landing page creatives, and email visuals that support campaigns and promotions • Ensure consistent brand identity and messaging across all platforms • Align creatives with product positioning, customer intent, and funnel stage • Continuously Improve Creative Performance by using data and feedback loops to identify, scale, and optimize winning creatives. • Identify winning creative patterns (hooks, formats, messaging) • Double down on high-performing creatives and iterate on them • Collaborate with the Off-Amazon Growth team to: 1. Align creatives with campaign goals 2. Translate performance data into new creative directions 3. Continuously improve output based on real campaign results

• You will manage and maintain the company website using WordPress, including content updates, page design, and search engine optimization (SEO) best practices • You will be building and optimizing email newsletters and campaign templates • You will creating responsive web and layout designs • You will be managing and updating WordPress content and themes • You will be using analytics to measure performance and guide design improvement • You will develop, design, and produce marketing collateral (brochures, sales sheets, presentations, and other print materials) that support business development and branding initiatives • You will create, edit, and finalize video content for use across digital channels, events, and internal communications • You will ensure all content adheres to brand standards, is accurate, and is delivered within required timelines • You will partner with marketing, sales, and leadership teams to translate strategic initiatives into clear, compelling content • You will support campaign execution with multimedia assets that drive engagement and reinforce the company’s market position.

Role Description As a Content Creator Intern, you'll help create content for Tallo's social media and support video/design projects and campaigns. - Spot and share trends: Help us stay on top of what's trending on TikTok and Instagram. You'll flag opportunities and create content that connects with our audience. - Create content with guidance: Work on your own content projects with support from the team. You'll pitch ideas, create posts, and learn how to improve based on feedback. - Get comfortable on camera: Practice turning everyday moments into engaging stories. You'll create video content for TikTok, Instagram, and other platforms (with the team's help when you need it). - Collaborate with the team: Attend weekly check-ins, join brainstorming sessions, and maybe some events. - Help with other projects: Support other tasks the team needs help with. Qualifications - Minimum high school diploma (or its equivalency i.e. GED). - Experience creating social media content (your own accounts, a club's page, or helping a business counts). - Good at communicating (writing and talking). - Basic familiarity with Canva and video editing tools (CapCut, iMovie, etc.). - Can create a Tallo account and use it. - Ability to clear a required background check. Requirements - Curious about trends: You pay attention to what's going viral and want to learn why it works. - Always online: You're on social media a lot and notice trends early. - Self-motivated: You can work on projects independently but know when to ask for help. - Interested in data: You're willing to learn how to read analytics and understand what works. - Organized: You can keep track of deadlines and projects without everything falling apart. - Team player: You show up for weekly meetings and brainstorms. - Care about helping people: You like the idea of creating content that actually helps teens and young adults. - Reliable: When you commit to a deadline, you meet it (or let us know early if you need help). Benefits - Paid experience: You’ll get hands-on work experience with our Social Media team, Marketing team, and others while being paid for your efforts. - Mentorship: You'll be paired with a mentor, a manager, and have weekly team and one-on-one meetings with our early talent development leader to provide a robust support system. - Learning environment: You'll get the opportunity to learn on the job and learn new platforms, tools, and skills to help further your development. - Impactful projects: You won’t be given busy work. You’ll work on real-world business impactful projects that garner real results and contribute to our overall goals. - Equipment: You'll be provided with all the equipment, technology, tools, and access to make you successful, including Tallo swag and social media kits. - Potential extension: You'll receive the opportunity to extend your internship into the fall based on performance and business needs.