Role Description As our Social Media Manager, you will be the voice of U Beauty. You’ll be responsible for developing and executing a cohesive social strategy that aligns with our brand’s minimalist aesthetic and high-performance DNA. You are a storyteller who can take complex skin science and turn it into engaging, "scroll-stopping" content. - Develop and manage a monthly social media calendar across Instagram, TikTok, Pinterest, and Facebook. - Produce high-quality, on-brand assets (short-form video/Reels/TikToks, photography, and copy) that highlight our products, SIREN technology, and founder’s vision. - Engage with our audience daily, responding to comments, DMs, and mentions to build brand loyalty and a "customer-first" culture. - Stay ahead of beauty industry trends, platform algorithm changes, and viral opportunities to keep U Beauty at the forefront of the conversation. - Track, analyze, and report on key performance metrics (engagement, reach, conversion) to optimize future content and strategy. - Partner with the Marketing and PR teams to support product launches, influencer campaigns, and brand partnerships. Qualifications - You live and breathe skincare. - You have 1–4 years of experience managing social media for a luxury, beauty, or wellness brand. - You have a sharp eye for aesthetic. - You are highly organized, detail-oriented, and comfortable working in a fast-paced, remote environment. - You can translate technical clinical data into digestible, consumer-friendly content. Requirements - Competitive salary ($55k–$60k) Benefits - Flexible remote work environment - Generous U Beauty product stipend

• Execute and optimize paid social campaigns across platforms and formats • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment • Monitor performance and adjust investment based on efficiency and effectiveness goals • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements • Support adoption of new features, formats, and automation workflows • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams • Partner with Client Strategy to ensure social activation mirrors approved plans • Translate performance data and creative insights into optimization recommendations • Participate in client conversations as an execution authority • Surface risks, opportunities, and platform changes proactively • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Social Channel Managers and Coordinators through task guidance and QA • Contribute to documentation, testing efforts, and evolving activation standards • Collaborate with Analytics to support learning and optimization • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

• Lead content ideation for TikTok as the primary platform, with Instagram as secondary • Concept, shoot, edit, and deliver short-form video content built for TikTok performance • Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends • Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview • Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform • Create static and graphic content including carousels, story frames, and branded graphics — not just video. • Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools • Write hooks, captions, and light scripts that feel native to the platform • Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand • Help maintain a consistent visual and editorial tone across channels • Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling • Schedule and publish approved content, maintaining a consistent cadence • Work closely with the US marketing lead and social team to align content with business priorities • Monitor content performance, share learnings, and iterate on what works • Contribute to community interactions as part of a wider team effort

• Own and scale Rollstack’s social media presence, with a primary focus on LinkedIn, X, and other relevant social • Produce and publish high-quality content multiple times per week (posts, carousels, short videos) • Turn product capabilities and customer use cases into compelling, visual content • Create: - Customer stories and case studies - Product demos and feature highlights - Short-form videos (e.g., 30–60s clips) • Partner with Product, Sales, and Customer Success to identify content opportunities • Build repeatable content formats and series that compound over time • Experiment rapidly with new content types, formats, and distribution strategies • Engage with the community across platforms (comments, conversations, trends) • Track and analyze performance (reach, engagement, pipeline influence) and iterate quickly • Stay on top of trends in social media, AI tools, and the data ecosystem