• We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. • This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close. • You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative. • This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

• Define target customers, differentiate and position Omada’s multi-condition platform • Clearly communicate our products’ value to customers through various content • Define the value proposition for target buyers • Develop marketing strategies, create selling tools and external content • Lead product launches and synthesize customer feedback • Craft and execute activation plans for key audiences • Guide messaging and positioning across channels • Measure performance to refine approach and impact • Act as the voice of the market ensuring content, campaigns, and product narratives resonate with customers, partners, and influencers

Role Description We're looking for someone who can take WellnessMAP from where it is today to a booming app — the person who figures out who it's for, how the experience should feel, and how to grow it through the right channels. This is less a traditional 'marketing' role and more a product-growth role. We are not looking for a Google Ads person or a generalist marketer. - App growth: Understanding the customer journey, building trust and emotional resonance at every step, and booming the product through partnerships, influencer programs, and brand ambassador relationships. - Partnerships, influencers, and brand ambassadors: Identify the right partners, structure the programs, build the relationships, and run the whole motion. - Customer journey and trust/emotion assessment: Map the full customer journey and assess user feelings and trust at each step. - Surveys and split testing: Design surveys, run split tests, and turn results into product and messaging decisions. - Positioning and messaging: Own how we talk about WellnessMAP across various platforms. - Product management collaboration: Partner closely with product and engineering, contributing meaningfully to the roadmap. Qualifications - Social media influencer growth — the #1 requirement. - App growth experience — zero to booming. - Partnerships, influencer, and brand ambassador track record. - Surveys and split testing experience. - Customer journey and trust/emotion assessment skills. - UX/engineering interest and a visual/graphic design eye. - Product management experience. - Translation ability for complex concepts. - Regulatory instinct regarding wellness apps. - Dedication and long-term commitment. Requirements - Experience at consumer health/wellness brands that had to earn trust and educate their audience. - Experience scaling an influencer or ambassador program at a consumer app. - Reforge training or equivalent. - Background in the creator-led product world. - Working knowledge of ASO, lifecycle marketing, and conversion analytics. Benefits - The chance to own app growth and go-to-market for a product with real credibility. - Direct access to leadership, including Dr. Berg and the executive team. - A team that moves fast and expects the same. - Flexibility on engagement structure — contractor or employee. - Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company (for employees). - 80 hours of paid vacation to start, with additional PTO that grows with tenure (for employees). - 40 hours of personal days each year for rest and life (for employees). - Paid gym membership to support health and well-being (for employees). - 7 paid holidays (for employees). - 50% discount on all Dr. Berg products (for employees). - Fully remote work with a strong emphasis on healthy work–life balance. - Pay Range (Employee): $120,000 – $140,000 DOE. - Contractor Rate: Commensurate with experience and scope. - Hours of Operation: Monday – Friday, 9am – 6pm EST. - Location: Fully remote. - Type: Employee (W-2) or Contractor.

• Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves. • Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact. • Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality. • Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time. • Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences. • Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone. • Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working.