• Execute and support SEO initiatives in partnership with external vendors • Build and optimize landing pages to support marketing campaigns and promotions • Support demand generation campaigns through page builds, UX improvements, and alignment • Plan, launch, and manage integrated marketing campaigns across channels such as paid search, social media, email, and display advertising to drive traffic, engagement, and conversions • Analyze website and campaign performance, surface insights to leadership and implement data-driven improvements to boost conversion rates and user experience • Develop and manage campaign tracking and attribution frameworks (e.g., multi-touch, first/last click), ensuring accurate performance measurement across channels and translating insights into data-driven optimization strategies • Coordinate with SEO and PPC vendors to ensure campaigns and content are implemented correctly • Manage and optimize paid social campaigns (Meta), including setup, targeting, and performance improvements • Manage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverables

Role Description We're looking for individuals engaged in digital media to provide valuable feedback on their experiences. Your insights will help shape future digital platforms and tools. This is a chance to share your honest opinions and contribute to the evolution of digital experiences. Your perspective is highly valued as we seek to understand the diverse ways people interact with and leverage online resources. During this 15-minute session, you will be guided through a series of questions designed to capture your insights. The process is straightforward and designed to be completed efficiently, focusing on your direct experiences and opinions. Your feedback will be collected via an AI-moderated interview, allowing you to comfortably share your thoughts at your own pace. Your participation is crucial for informing the development of innovative new solutions within the digital landscape. By sharing your feedback, you will play a key role in ensuring that future digital platforms and services are designed to meet the real-world needs of their users. We appreciate your time and thoughtful contributions to this important research. Responsibilities - Participate in a 15-minute AI-moderated interview - Provide honest and thoughtful feedback on digital experiences - Share perspectives on tools and platforms used for online engagement - Reflect on current challenges and opportunities in digital media Requirements - Individuals interested in digital communication and online platforms - People who regularly engage with various online tools and services - Those keen to share their insights on digital experiences - Individuals who enjoy influencing product and service development Compensation - USD 7.36-10.51 for the interview

• Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth • Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility • Onboard Marketplace sellers into Sponsored Products and Sponsored Brands • Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns • Build high performance advertising plans that achieve measurable business & sponsored brand outcomes • Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support • Identify opportunities to grow Marketplace advertising revenue

Role Description We are seeking a Digital Marketing and Web Manager who will utilize digital channels to support AMS’ mission of providing the leadership, standards, and resources to advance Montessori as a research-validated, enduring model for education. The Digital Marketing and Web Manager will serve as the strategic digital lead for all of AMS’ web presences—primarily amshq.org—ensuring they function as high-performing communication channels for awareness, engagement, and conversion. This role is designed for a forward-thinking digital marketer with strong expertise in web platform management, digital advertising, content management, and user experience. Key Responsibilities - Website Management - Oversee AMS’s WordPress website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., memberships, event registrations). - Build webpages adhering to UX/UI best practices across a variety of platforms. - Alongside subject matter experts, use hierarchy to create engaging and compelling content webpages. - Manage associated AMS platforms including AMS Learning (Elevate platform), AMS Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and Events (Cvent), evaluating functionality and driving updates or improvements as needed. - Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives. - Provide guidance and guidelines to ensure content aligns with SEO, AEO, and GEO, usability, and conversion best practices. - Assess new and emerging creative mediums, approaches, tools, and best practices, including AI and others, to drive process improvement and optimize response rates to attract, retain, and engage members. - Actively look for website enhancements, perform keyword and competitor research, and identify opportunities for content development & refinement. - Establish, implement, and enforce website governance that includes publication workflows, content review and audit schedules, and definitions of roles, permissions, and responsibilities. - Digital Advertising & Analytics - Develop, launch, and optimize paid advertising campaigns across Google (both Google Ad Grants and retargeting), LinkedIn, and Meta. - Use GA4 and other tools to measure website and campaign performance, creating actionable reports to guide data-driven decision making. - Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements. - Optimization & Strategy - Analyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership. - Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback. - Coordinate with external partners to enhance AMS’s digital ecosystem ensuring cohesion and scalability. Qualifications - 5+ years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising. - Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies. - Proficiency with digital advertising, including Google Ads, Meta Ads, and LinkedIn. Familiarity with HubSpot or a similar marketing automation platform. - Knowledge of SEO and AEO/GEO, including keyword optimization, technical SEO, and content alignment. - Proven ability to analyze data with relevant reporting and data visualization tools using insights to optimize campaigns, web performance, and user experience. - Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment. - Demonstrates the ability to effectively communicate both technical and non-technical information between technology partners and internal staff. - Exceptional attention to detail and commitment to delivering high-quality results. - Excellent collaboration and communication skills to work effectively with remote teams. - Experience in nonprofit marketing. - Knowledge or interest in Montessori Education a plus. - Maintains a positive, flexible and collaborative approach in a team environment. Requirements - Must be eligible to work in the United States. - Employee must reside in one of the following states: Maine, Connecticut, Massachusetts, New Jersey, Pennsylvania, Maryland, Washington DC, Virginia, Georgia, Florida, Alabama, Tennessee, Ohio, Wisconsin, and Texas. Benefits - AMS has a strong benefit package including Medical, Dental, Vision, 403(b), Life Insurance, Long Term Disability and generous Paid Time Off, Sick Days, Holidays and other time off.