• Develop and lead the global marketing strategy – Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. • Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. • Build and manage a high performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors. • Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes. • Pipeline generation and demand marketing – Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. • Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. • Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. • Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. • Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. • Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. • Manage public relations, internal communication, executive visibility programs and cultivate thought leadership in the event management space. • Modernization and efficiency (“do more with less”) – Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. • Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers. • Data driven decision-making – Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. • Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. • Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. • Innovation and AI adoption – Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. • Encourage experimentation while mitigating compliance and risk. • Cross functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI. • Collaborate with sales on Go-to-market (GTM) initiatives as well as product and engineering teams to articulate customer benefits and support product launches. • Partner with the Head of Partnerships to generate demand through partners and our online marketplace.

• Develop and coordinate materials and marketing activities company wide • Develop, coordinate and promote new programs for existing and new business initiatives • Identify, develop and implement department processes and initiatives • Identify and implement tracking method for marketing activities to monitor performance and success • Assist, review, and provide feedback to subsidiaries on marketing campaigns and initiatives • Coordinate approval of marketing and communication materials through the compliance system • Monitor news that impacts Centene, its subsidiaries and/or the industry • Develop and maintain relationships with printers, graphic artists and various vendors to facilitate development of marketing material • Performs other duties as assigned • Complies with all policies and standards

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels. • Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities. • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). • Manage budgets with clear ROI accountability. • Develop differentiated positioning for med, NP, and PA students. • Translate product features into compelling value propositions and marketing assets. • Own onboarding, engagement, and retention campaigns across email and in-app channels. • Build and optimize automated lifecycle flows. • Execute student-facing events and conference activations. • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. • Track performance across channels and make data-driven investment decisions. • Partner with product and content teams to align messaging and share user insights. • Manage vendors and communicate results clearly across teams.