• Inbound Leads – Respond rapidly to inbound inquiries with a consultative approach. Qualify prospects effectively, tailor solutions to their needs, and close at a very high conversion rate. • Reviving Lost Opportunities – Proactively re-engage archived or inactive leads with strategic offers. • Strategic Outreach – Leverage geographic targeting to strengthen route density and optimize service efficiency in priority markets. • Customer Expansion – Conduct thoughtful post-service follow-ups to ensure extreme customer satisfaction. • Upselling & Cross-Selling – Identify opportunities in between scheduled services to recommend “top-off” treatments.

• Develop regional strategic plans to meet revenue, profitability, and market penetration goals, ensuring alignment with sales team. • Drive regional performance by ensuring alignment and executing on critical sales and service strategies and tactics. • Collaborate with the field team to identify strategies to increase referrals of appropriate patients to overcome barriers that are restricting national growth and adoption of Acute therapy. • Provide ongoing coaching and feedback to field sales and support staff through field visits, observation and measurement of results. • Oversee training strategies and market development plans for the region to ensure the sales and service teams have the skills and tools to drive therapy adoption and revenue targets. • Lead effective talent management strategies within the region, including implementation of high-quality talent acquisition and talent development skills. • Develops and maintains relationships with new and existing customers, KOLs and industry leaders. • Effectively manage and own P&L for the region with finance alignment.

• Full ownership of hospital and office accounts • Executing strategic sales initiatives designed to exceed established sales goals. • Work closely with District Manager and cross-functional / interdisciplinary teams to execute the strategic account plan. • Deliver clinical and scientific benefits and information in a sales environment by comprehensive knowledge of all products, clinical studies, protocols and guidelines. • Work effectively with Clinical Nutrition Managers, Discharge Planners, Dietitians, HMEs and Physicians. • Prioritize the utilization of resources to drive return on investment. • Plan and organize to maximize focus on top priorities.

• Own plan design and governance by leading strategy and quarterly refresh of Sales Incentive Plans • Act as a strategic partner to Finance, Legal, Payroll, HR and GTM leadership • Build and present robust models and scenario analyses to inform strategy • Drive documentation and change management to ensure accurate plan implementation • Lead and coach a Senior Commission Analyst to support professional growth • Identify opportunities to automate and enhance accuracy of sales comp processes • Own documentation and partner with internal teams on audits and control requirements