• Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business. • Optimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets. • Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency. • Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards. • Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently. • Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth. • Optimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios. • Drive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scale. • Establish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains. • Translate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes.

Role Description We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms. This is a hands-on execution role for someone who can step in immediately, take ownership of ongoing campaigns, and ensure continuity without disruption. The ideal candidate has experience managing both content strategy and paid media, understands lead generation strategy, and can operate independently in a remote environment. Experience working with US-based businesses is required. Law firm marketing experience is preferred. - Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable). - Manage and optimize Meta Ads campaigns (Facebook & Instagram). - Oversee organic social media strategy, posting, engagement, and content calendar execution. - Ensure campaign continuity and maintain momentum from existing in-house efforts. - Monitor performance metrics including lead generation, cost per lead, and ROI. - Conduct audience testing, creative testing, and budget optimization. - Provide performance reports with insights and actionable recommendations. - Collaborate with leadership to align campaigns with firm growth goals. Qualifications - 3-5 years of experience managing paid ad campaigns and social media. - Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Experience managing organic social media accounts for businesses. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. Requirements - Position: Paid Ads Specialist - Remote Status: Fully Remote - Working Hours: 40 hrs a week in standard working hours in Central Time. - Salary: USD 1400 - 2000 per month - Internal Job ID: 1269

Role Description We are looking for a skilled Meta & Google Ads Specialist to join a fast-growing digital marketing team supporting multiple U.S.-based brands. This role is ideal for someone who loves performance marketing, enjoys optimizing campaigns, and thrives in a data-driven environment. If you have proven experience managing paid ads, strong analytical skills, and the creativity to develop compelling ad copy, we want to meet you. As a Meta & Google Ads Specialist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns. You’ll collaborate closely with internal teams to execute strategies, improve performance, and maintain consistent results across multiple ad accounts. This is a high-impact role for someone who can work independently, thinks strategically, and brings strong technical expertise. Qualifications - 3+ years of hands-on experience running Meta Ads and Google Ads. - Strong understanding of performance marketing metrics and optimization tactics. - Skilled in writing compelling ad copy for testing and scaling. - Analytical thinker with the ability to interpret data and make actionable recommendations. - Proactive communicator who can work independently in a remote setting. - Comfortable working during U.S.-aligned hours and managing deadlines. Requirements - Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages. - Conduct audience and competitor research to build strong targeting foundations. - Write effective ad copy and collaborate on creative direction. - Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.). - Prepare performance reports and communicate insights clearly. - Develop and test new strategies, audiences, creatives, and bid structures. - Collaborate with internal teams for strategy reviews and campaign planning. - Maintain structured documentation and follow internal paid media processes. Benefits - Full-time remote position. - U.S.-aligned working hours.

• Ser el punto de contacto principal para los clientes asignados, asegurando que se cumplan sus KPIs. • Identificar e implementar tácticas de paid media, incluyendo búsqueda, display, remarketing, social y video ads. • Monitorear el rendimiento mensual, analizar datos y presentar recomendaciones estratégicas para maximizar el ROI. • Apoyar a los departamentos de Nuevos Negocios y Estrategia en la retención y crecimiento orgánico de las cuentas. • Delegar tareas a coordinadores y asistentes cuando sea apropiado, asegurando la calidad del entregable.